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Whether you need to understand your marketplace and the market’s perception of your business, completely rebrand your company or products, develop an informed business plan, build a dynamic communications or digital campaign, host a private event for your best customers, arrange a video shoot with complete storyboard, research a new territory, analyse the competition or test a new product or idea, The Superyacht Agency delivers a 360-degree, intelligent marketing approach through research, analysis, strategy, creativity and interactivity.

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London
SW11 1NG

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Image for The evolution of the American Yachtsman

The evolution of the American Yachtsman

Bob Denison discusses target demographics and the reality of the current yacht market...

Owner

Image for Is GT just a gross misconception?

Is GT just a gross misconception?

The lingering fascination with gross tonnage affects how superyachts are valued…but is there a better metric?

Fleet

Image for What do you think of data management systems?

What do you think of data management systems?

The Superyacht Agency is investigating the current market and the effectiveness of superyacht data management and monitoring systems…

Operations

Image for Monaco Yacht Show releases first list of superyachts

Monaco Yacht Show releases first list of superyachts

A sneak peek at the yachts so far confirmed for the 2022 show…

Business

Image for Mengi Yay Yachts launch second Virtus 47

Mengi Yay Yachts launch second Virtus 47

It hit the water from a shipyard in Tuzla...

Fleet

Image for Rossinavi presents hybrid catamaran concept Oneiric

Rossinavi presents hybrid catamaran concept Oneiric

Designed by Zaha Hadid Architects, the 44m solar-electric hybrid will be Rossinavi's green technology flagship…

Fleet

Image for What do you think of forward looking sonar systems?

What do you think of forward looking sonar systems?

The Superyacht Agency is researching the market's perception and application of forward looking sonar systems, and we welcome your feedback…

Technology

Image for Resilient Italian yacht builders continue to flourish

Resilient Italian yacht builders continue to flourish

The Superyacht Group were recently invited on a tour of some of the biggest shipyards in Italy, here is our take…

Business

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