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Analysing the designer’s route to market

The Superyacht Agency examines what the current and future Superyacht market wants from design studios…

The superyacht industry is an incredibly competitive market with around 150 units delivered annually and a number of talented individuals and businesses vying for the same projects. The Superyacht Agency, in partnership with the Olesinksi design studio, is undertaking a research project to explore the relationship between designer, shipyard, owner and a variety of other influential stakeholders.

As part of the project, The Superyacht Agency is asking industry stakeholders to undertake an online survey in which they can express their honest opinions about how designers should interact with key stakeholders in order to build their delivered portfolio, and how design studios should present concept work? 

Any insight will be used anonymously to form the basis of an insight report, and all who complete the survey and enter their details will be entered into a draw for a £200 cash prize. To be entered into the draw you must supply your name and email. This will only be used for the purpose of contacting you should you win the cash prize.

Design Survey

Olesinski Design Survey


What is your role in the superyacht market?


If other, please specify:


How should design houses present concept work to owners/owner teams?


How should design houses present concept work to new build shipyards?


How should design houses present concept work to refit shipyards?


Aside from the owner, who are the most influential stakeholders when selecting a design house for a new build project?


Aside from the owner, who are the most influential stakeholders when selecting a design house for a refit project?


What is the optimal way for design houses to approach and work with you?


How aware are you of the design house Olesinski?


Which profile of yacht do you associate with Olesinski? (Select all that apply)


What services do you associate with Olesinski? (Select all that apply)


Which words would you use to describe Olesinski?


How can a design house have greater appeal to the next generation of owner?


What can a design house do to make its portfolio more appealing to you?



 

Profile links

Olesinski Limited

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Analysing the designer’s route to market

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