SuperyachtNews.com - Business - Sunseeker makes £40m investment

By SuperyachtNews

Sunseeker makes £40m investment

The British boat builder has revealed its new project investment plan and other developments at the Cannes Yachting Festival…

 

Sunseeker International has invested £40m investment in new product development, employee training and production advancements, as announced at the Cannes Yachting Festival 2023. The British shipyard also revealed an order book totalling £625m (€730m).

“We enter the 2023 and 2024 boat show season in a strong position,” says company CEO, Andrea Frabetti. “We have made significant investment in our facilities and technologies, training programmes and new product development, all of which have contributed to our very strong forward order retail value.” 

The shipyard says it has made considerable improvements to its shipyards, with the expansion of its main shipyard facility in the Port of Poole now complete. The new Shed Y offers an additional production footprint at the site and is the dedicated production facility for its new model Ocean156. The first stage of production for the series is now underway. 

A year on from the announcement of Sunseeker Gulf, the shipbuilder is also set to open a new office in Dubai, UAE. “Our distribution strategy globally is on an upward trajectory which Sunseeker Gulf has played a significant part in realising,” says Fabretti. “We are immensely proud of our relationship and the professionalism and focus we are seeing from across their dedicated team.” 

The shipyard also provided an update on new products in the Ocean range. Its new Ocean 182 model has arrived in the United States, where it will debut at the Newport Boat Show in Rhode Island on September 14th, 2023. The 27m yacht features 2,060sqft of interior space with four layout options across three decks. 

“We look forward to displaying our exceptional fleet of yachts at several upcoming boat shows in Europe and the United States over coming weeks,” adds Fabretti.

Known for its sporty superyachts,  Sunseeker revealed an impressive new range of superyachts at last year’s Monaco Yacht Show. The largest is the 42m Ocean 460, which is also part of its Ocean range models.

Profile links

Sunseeker



Join the discussion

Sunseeker makes £40m investment

35136

To post comments please Sign in or Register

When commenting please follow our house rules


Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.

Related news

Image for Superyacht Irina VU disappears

Superyacht Irina VU disappears

The 35m Sunseeker yacht went missing three months ago but the authorities have only just realised

Fleet

Image for Sunseeker intend on building bigger superyachts

Sunseeker intend on building bigger superyachts

Andrea Frabetti, CEO of Sunseeker, has quashed old rumours about British superyacht builders

Fleet

Image for Sunseeker announces new product lines at Monaco Yacht Show

Sunseeker announces new product lines at Monaco Yacht Show

The shipyard reveals its largest investment in new product development

Business

Image for Sunseeker secure £30m at Miami Boat Show

Sunseeker secure £30m at Miami Boat Show

Several future orders were also confirmed and negotiations for new models are underway...

Business

Image for Sunseeker 50m Ocean vs Mangusta Oceano 50

Sunseeker 50m Ocean vs Mangusta Oceano 50

While the two superyachts feature similar specifications, we look into what it is that sets them apart...

Fleet

Sign up to the SuperyachtNews Bulletin

Receive unrivalled market intelligence, weekly headlines and the most relevant and insightful journalism directly to your inbox.

The SuperyachtNews App

Follow us on