Innovation and running the Red Queen's race
We introduce the Innov:8 series of video interviews…
The Superyacht Group is pleased to introduce the Innov:8 series of video interviews with a wide spectrum of technology-focused businesses currently working on some of the most innovative propositions in yachting.
The analogies between biology and business are well-trodden and this year has only heightened this association. To survive is to adapt; to thrive is to innovate.
In evolutionary biology, we reference the Red Queen principle. All species are constantly evolving, even when all seems static and like the eponymous Red Queen from Lewis Carroll’s Through the Looking Glass, sometimes you must run as fast as you can, just to hold your position. In a competitive landscape, such as the superyacht industry, we must do likewise, because everyone else is running the same race.
Innovation has a different meaning depending on whom you ask. For some, it denotes a specific piece of technology that acts as a lynchpin for an entire system. For others, innovation is the ability to pivot seamlessly to a hub and spoke system of remotely operating teams of service technicians. For some of the industry veterans, innovation is simply knowing when it’s time to step back from the test bench in the workshop.
Superyachts are ‘vessels’ for technology in every sense of the word and our 8-minute conversations cover everything from the challenges of overcoming IMO Tier III, to the myths surrounding electric tenders, whilst tackling questions as unique as, ‘is it really possible to maintain privacy and security with a sky full of drones?’
The drive to keep innovating is what has allowed our industry to overcome 2020 and look ahead with confidence. The Innov:8 series was a chance for us to speak with the industry’s best, and delve into what has kept them at the head of the pack.
You can now access every interview here for a glimpse into the technologies of tomorrow.
Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.