SuperyachtNews.com - Operations - ICOMIA launches Smart Marinas Guide

By SuperyachtNews

ICOMIA launches Smart Marinas Guide

The ICOMIA Marinas Group has released the Smart Marinas Guide to assist marinas in navigating the digital transformation of the industry…


The International Council of Marine Industry Associations (ICOMIA) has released a guideline for marinas in navigating the digital transformation of the industry. The Smart Marinas Guide,  produced by ICOMIA Marinas Group (IMG) members, dissects the future of marinas, why digital transformation is critical to progress and what marinas can start doing now.

“The Smart Marinas Programme was first introduced to IMG in October 2019, in light of a pressing need for the marina industry to respond to technological developments,” says Martinho Fortunato, Chair of IMG. “[These developments include] digital transformation processes that enhanced efficiency and seamless user experiences all across the transportation and hospitality industries.”

To kickstart processes for the future work needed in terms of regulation, policy-making and development of best practices, IMG developed the guide to outline its vision of a ‘smart marina’ and define key terms.  

According to IMG, for a marina to be defined as ‘smart’, it must first have centralised digital data collection, through digital platforms and perform analysis of the collected data to generate relevant insights regarding operational statistics, trends and customer behaviour. It then must utilise these insights to make operations more efficient.

To stay afloat in today's market, marinas must efficiently handle various tasks while staying profitable and maintaining service quality. Becoming a ‘smart’ marina ultimately means becoming digitally interconnected and integrating with surrounding services and communities. This digital transformation will allow marinas to automate operations, predict market trends and meet clients’ needs more effectively.

“We realised that there is clearly considerable scope for ICOMIA to assume a global role in developing programs on crucial marina-related issues such as interconnection, data collection, and sustainability,” adds Fortunato.

After receiving feedback on the guide, IMG says it will continue to focus on the impacts of the concept of Smart Marinas in specific areas in the marina industry, and on producing guidelines for how marinas can better perform.

Profile links

Icomia

Join the discussion

ICOMIA launches Smart Marinas Guide

35251

To post comments please Sign in or Register

When commenting please follow our house rules


Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry‚Äôs most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.

Related news

Image for Adriatic Marinas partners with Nakheel

Adriatic Marinas partners with Nakheel

M-Marinas by Porto Montenegro and the UAE-based luxury property developer will collaborate on creating a marina complex in Dubai

Business

Image for METSTRADE announces Start Up Pavilion line-up

METSTRADE announces Start Up Pavilion line-up

Yachting Ventures and METSTRADE will showcase an innovative platform for emerging companies to present their latest products and technologies

Business

Image for JLS Yachts joins NEOM

JLS Yachts joins NEOM

The Middle East-based superyacht agency and services provider has been appointed as a key partner for the Sindalah marina in Saudi Arabia

Business

Image for Durres Marina increases investment

Durres Marina increases investment

The developers of the Durres Yachts and Marina Project have increased the capital of its multi-billion euro project in Albania

Business

Image for ICOMIA appoints new CEO

ICOMIA appoints new CEO

The International Council of Marine Industry Associations, ICOMIA, appoints Joe Lynch to the newly created position of CEO

Business

Image for Prime superyacht berthing at a premium

Prime superyacht berthing at a premium

With the potential of a capacity crisis in the marina berthing market, Martin Redmayne examines the outlook for tomorrow's fleet

Business

Sign up to the SuperyachtNews Bulletin

The SuperyachtNews App

Follow us on