Our objective is to research and invite a unique group of experts, gurus and visionaries who will be able to inspire, inform and introduce new thinking and innovation to our industry’s marketing minds. The core structure of the event will revolve around expert keynotes and debates on what the world’s leading luxury and wealth focused brands depend on for marketing success. There will also be a series of expert round tables and one to one consultancy sessions so marketing minds can meet and enjoy a private exchange on particular topics.

Topics will include:

How to rethink your Marketing Strategy ?

What can we learn from real UHNW Brands ?

What is the Value of Social Media ?

What your Customer Really Thinks ?

Is your Brand DNA Strand Broken ?

What is the Future of Boat Shows ?

How to leverage your loyal Clients ?

What does creativity bring to the Table ?


Tuesday

12:30-14:00

Social

Registration and Networking Lunch

Red Rooster Restaurant

Registration and Networking Lunch

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14:00-15:00

Creativity

The Art of Creative Thinking

Ballroom

The concept of being creative and not being creative will be explored in this interactive keynote where a leading cinematographer and photographer will explore how to be creative and more importantly the impact of good creative ideas, this will include some interactive concepts and delegate participation. 

Sir Franz Pagot, OMRI AIC
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15:00-15:15

Break

Coffee Break

Ballroom

Coffee and Networking 

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15:15-16:00

Innovation

The Future of Marketing and Communications

Ballroom

With technology advancing at the fastest rate ever recorded in human history, what will our interaction with brands look like in 5, 10 or even 20 years’ time? In this presentation, futurist, analyst and innovation specialist Callum Gill, Head of Insight & Innovation at DRPG will unpick the trends, tribes, technologies and tolerances which will shape how we all work and communicate in a future that is closer than you think.

 Callum will explore:

  • The important demographic shifts and trends that will drive change
  • The adoption of VR & AR as standard in communications and the reasons behind it
  • The rise of brand purpose, ethical consumers and employees
  • AI and it’s impending impact
  • Our march towards a one platform society and how it will disrupt everything we currently know about marketing and communications.
Callum Gill
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16:00-16:45

Creativity

The Future of Boat Shows

Ballroom

 This panel discussion will explore and debate the future of boat shows, the return of investment combined with the customer experience and how we can improve the overall value proposition and success of these key events in the marketing mix. It will also discuss the alternatives and some fresh ideas.  

Patrick Coote
Tim Davis
Petros Michelidakis
Matteo Tivegna
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16:45-17:00

Break

Coffee Break

Ballroom

Coffee break

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17:00-18:00

Customer Experience

Closing Keynote - The Customer Experience

Ballroom

A leading customer experience strategy and management professor, based upon more than 10 years of research, will share with the audience facts on how to deliver the most effective and profitable customer experience for ultra- and high net worth clients”.

Prof. Dr. Phil Klaus MBA, MRes
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18:00-18:45

Social

Networking Drinks

 

Drinks and networking

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18:45-22:00

Social

Dinner

 

Dinner will be held in the Red Rooster Restaurant. 

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Wednesday

09:00-10:00

Social

Registration and Coffees

Ballroom

Registration and Coffees

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10:00-11:00

Content

Content Rules

Ballroom

The Superyacht content market is made up of freelance writers, independent PR consultants, copywriters, news interns, experts in PR & Communications and a spectrum of quality journalists and editors. This discussion will focus on how companies can generate more engaging content, interesting stories and greater media exposure that will reach a more engaged audience. It’s not about whether a media channel just publishes a story as quickly as possible, but more about how well written a piece is and how it communicates with the audience. The media market is full of fluff and PR and the question is – do the readers recognise good journalism or are they tuning out.

Alev Karagulle
William Mathieson
Charlotte Thomas
Matteo Tivegna
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11:00-11:30

Break

Coffee Break

Ballroom

 

Coffee break

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11:30-12:15

Social

The Value of a Strong Social Media Platform in Business

Ballroom

CEO and co-founder of an award-winning influencer marketing platform at the top of their industry will inform delegates about the reality of a strong social media platform, and why/how to interact with influencers from a business perspective. Ben Jeffries will also reveal to delegates how to avoid common pitfalls that companies make when choosing influencers, and the solutions that their platform can offer specifically for our social-media sceptical industry…

Ben Jeffries
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12:15-13:00

Digital

The Use of TV Advertising

Ballroom

A marketing director from one of the big brands in yachting will present a case study on the use of TV advertising, something the yacht market feels will present a case study on the use of the TV advertising, something that the yacht market perhaps feels is out of their league.

Kiran Haslam
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13:00-14:00

Break

Lunch

Red Rooster Restaurant

Lunch

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14:00-14:45

Communications

Communication with a Digitally Native Generation

Ballroom

This workshop will look at the ways in which brands are adapting their marketing strategies to communicate with an online base.

Rumble Romagnoli
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14:45-15:30

Creativity

Luxury Brand Partnerships

Ballroom

How can we maintain mutually beneficial brand partnerships to ensure long-term success? An expert panel will discuss the idea of luxury brand partnerships, asking if they work in superyachts and discuss how to maximise the benefits on both sides.

Patrick Coote
Tim Davis
Kiran Haslam
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15:30-16:00

Break

Coffee Break

Ballroom

Coffee break

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16:00-17:00

Innovation

Are you ready for more influence? The 12 Powers of a Marketing Leader

Ballroom

Using over 20 years of experience across 14 industries in 45 countries, Thomas Barta, the world’s premier expert, author, and keynote speaker on marketing leadership, will inspire delegates with his pioneering research in order to reveal to the superyacht industry what makes for an impactful marketing officer…

Thomas Barta
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17:00-17:30

Social

Superyacht Charities Winter Ball (not included in Marketing Forum Pass)

The Brewery

Winter Ball with Superyacht Charities

Please email ella@thesuperyachtgroup.com if you are interested in purchasing tickets or tables. 

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