Our objective is to research and invite a unique group of experts, gurus and visionaries who will be able to inspire, inform and introduce new thinking and innovation to our industry’s marketing minds. The core structure of the event will revolve around expert keynotes and debates on what the world’s leading luxury and wealth focused brands depend on for marketing success. There will also be a series of expert round tables and one to one consultancy sessions so marketing minds can meet and enjoy a private exchange on particular topics.

Topics will include:

How to rethink your Marketing Strategy ?

What can we learn from real UHNW Brands ?

What is the Value of Social Media ?

What your Customer Really Thinks ?

Is your Brand DNA Strand Broken ?

What is the Future of Boat Shows ?

How to leverage your loyal Clients ?

What does creativity bring to the Table ?


Tuesday

12:30-14:00

Break

Registration and Networking Lunch

Red Rooster

Registration and Networking Lunch

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14:00-15:00

Communications

Opening Keynote - The Future of Marketing

Ballroom

The Future of Marketing - An expert in the field of marketing will kick off The Superyacht Marketing Forum and hone in on the innovative ways in which brands can truly capture the attention of their target market in this increasingly digital era

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15:00-15:30

Creativity

Battle of the Brands

Ballroom

Battle of the Brands - Taking inspiration from the opening keynote, delegates will be given 30minutes to capture and post a picture on a social media platform of their choosing. With the choice of either posting on their personal account or their brand's account, the post with the most engagement will receive an award at the end of day two...

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15:30-16:00

Break

Coffees

Ballroom

Coffees

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16:00-17:00

Technology

Session 1 - Influencer Partnerships

Screening Room

Creativity

Session 1 - Luxury Brand Partnerships

Breakout 1

Communications

Session 1 - Do print and digital still go hand in hand?

Breakout 2

Session 1 - Breakout 3

Influencer Partnerships - A renowned brand at the forefront of the luxury travel industry will discuss the benefit of influencer collaborations, and how they continue to contribute positively to UHNW customer-relations, and add value to a brand's wider marketing strategy?

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Session 1 - Breakout 1

Luxury Brand Partnerships - How can we maintain mutually beneficial brand partnerships to ensure long-term success? An expert will reveal the key to luxury brand partnerships and how to maximise the benefits on both sides.

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Session 1 - Breakout 2

Do print and digital still go hand in hand? Leading journalists external to the superyacht industry will reveal why both mediums are crucial to their publications

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17:00-18:00

Break

Networking Drinks

Screening Room

Networking Drinks

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18:00-18:15

Break

Transfer to Private Dinner

The Jones Family Project

Transfer to Private Dinner

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Wednesday

09:00-10:00

Break

Registration and Coffees

Ballroom

Registration and Coffees

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10:00-10:05

Break

Welcome Back

Ballroom

Welcome Back

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10:05-11:00

Design

Morning Keynote - Lessons from the Lens

Ballroom

Morning Keynote

Lessons from the Lens - A world renowned photographer will provide their insight into the importance of imagery and visual content in modern-day marketing

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11:00-11:30

Break

Coffees

Ballroom

Coffees

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11:30-12:30

Technology

Session 1 - Standing out from the crowd

Breakout 2

Creativity

Session 1 - Communication with a digitally native generation

Breakout 1

Social

Session 1 - The value of a strong social media platform in business

Screening Room

Session 1 - Breakout 2

Standing out from the crowd - An expert within the luxury accessory industry will provide an insight into self-made brands, and how to stand out from your competitors through the marketing tools available in this digital era

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Session 1 - Breakout 1

Communication with a digitally native generation - This workshop will look at the ways in which brands are adapting their marketing strategies to communicate with an online consumer base

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Session 1 - Breakout 3

The value of a strong social media platform in business - An award-winning influencer marketing agency at the top of their industry will inform delegates about the reality of a strong social media platform, and how to interact with influencers from a business perspective

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12:30-14:00

Break

Lunch

Red Rooster

Lunch

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14:00-15:00

Technology

Session 2 - The return of TV advertising

Breakout 2

Creativity

Session 2 - The Value of Events and Shows

Breakout 1

Social

Session 2 - Marketing to the eco-conscious consumer

Screening Room

Session 2 - Breakout 2

The return of TV advertising - In this session we will explore the value of traditional advertising mechanisms and the power that they still hold

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Session 2 - Breakout 1

The Value of Events and Shows - This panel discussion will consider the return on investment further to exhibiting your brand at events and shows tailored towards UHNW consumers.

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Session 2 - Breakout 3

Marketing to the eco-conscious consumer - As many brands are under scrutiny for their sustainable initiatives, in this session we will discuss the ways in which brands are making an effort to provide clarity and honesty when it comes to the future-proofing of their business

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15:00-15:30

Break

Coffees

Ballroom

Coffees

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15:30-16:30

Innovation

Closing Debate

Ballroom

Closing Debate

How can we change the overall image of our industry?

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16:30-17:00

Social

Closing Drinks

Ball room

Closing drinks in the Ballroom

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17:00-17:30

Break

Optional transfer to Superyacht Charities Winter Ball for ticket holders

The Brewery

Winter Ball with Superyacht Charities

Click here to get your tickets! 

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