Everyone uses data. But how it is accessed, interpreted and applied varies widely and not always efficiently. Understanding how that data is actually used across businesses is essential to building intelligence platforms that deliver insights that connect to real-world decision-making.

If data sits at the gravitational centre of what we do, we need a clearer picture of current practices and future needs. To support this, Superyacht Intelligence has launched a market-wide survey on data usage across the industry.

We are exploring:

• How market intelligence is currently accessed and used
• Which datasets are most commonly used today
• The limitations or gaps users experience
• Which features and services are considered most valuable
• Levels of interest in tailored intelligence and consultancy support

This survey is relevant whether you actively use data platforms, have used them in the past or do not currently use them but plan to in the future. Our intention is to capture a broad range of perspectives across the market and tailor our systems for you and your business.

For more than three decades, The Superyacht Group has been analysing, researching and forecasting the global fleet.

As our business continues to develop new data platform services and expand its strategic consultancy offering, this survey will help ensure future solutions are informed by how the market actually operates and what the industry requires.

The findings will guide the design and development of intelligence products and services, with the aim of improving access to clear, relevant and actionable market data.

All responses will be treated in confidence and used in aggregate to inform product development.

The survey takes only a few minutes to complete.

Share your perspective – complete the survey.

Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.