The Superyacht Group has launched its new website, a brand new digital proposition that perfectly showcases its complementary suite of services, and the bespoke proposition offered by The Superyacht Agency, with its future-thinking approach to creative and strategic campaigns.
A new decade also signals a new era for the industry, with new goals for many businesses, and for The Superyacht Group, we have ushered this in with a focus on our digital offering that outlines our broad-range and complementary portfolio, succinctly.
The Superyacht Group and The Superyacht Agency are two perfectly synergised entities, which combined, produce an unrivalled suite of complementary services, encompassing journalism, events and business consultancy. These services have helped the industry’s leading stakeholders map strategies for over 25 years, so in response to the increasing growth and demand from our clients, we are now looking ahead to the future, and how we can continue to provide unparalleled support in these areas – beginning with a refresh of our website to ensure a seamless online experience.
The renewed website now allows for users to search the individual aspects of The Superyacht Group and The Superyacht Agency from one shared landing page (pictured below), to explore case studies, and to contact the relevant team for any enquiry a user may wish to ask.
Drawing on the unparalleled depth of knowledge and experience within The Superyacht Group, The Superyacht Agency’s team of brilliant creatives, analysts, event producers, digital experts and marketing consultants comprise four cornerstones – Intelligence, Strategy, Creative and Events – to deliver the most effective business strategies and marketing campaigns.
The Superyacht Group is proud to be recognised as the global leader in delivering business-critical information, journalism and event programming for the superyacht market. More than just quality journalism built on accurate market data and expert opinion, we offer unrivalled insights into the superyacht market.
The new online hub follows the launch of SuperyachtIntel Premium the next phase of The Superyacht Group’s intelligence subscription service (free trial available here until 31st January 2020). One of the standout features of the SuperyachtIntel Premium option is the sales history of the superyacht fleet, with over 250,000 data points and more than 2,000 sales spanning the last decade, SuperyachtIntel Premium allows users to view sales, price adjustments in multiple currencies, central agency changes, and trends within the sales market. Combined with fleet and refit data, users are able to track and analyse a vessel’s entire lifecycle.
For the first time anywhere, SuperyachtIntel Premium now provides the industry with a publicly available record of all yacht losses and incidents. With new build, service and maintenance, sales history and a record of losses, SuperyachtIntel Premium users can chart the entire lifecycle history of the superyacht fleet, which is why, ‘where other databases finish, our intelligence starts’.
Also launched for 2020 was SuperyachtNews Premium, the industry’s first curated, searchable archive of quality historical print content. The launch of SuperyachtNews Premium represents the next step in the evolution of our media offering. Readers will now be able to apply the convenience and functionality of the digital age, to The Superyacht Group’s market-leading, and expansive portfolio of historical print content. SuperyachtNews Premium also offers access to exclusive articles, available only to Premium subscribers, which offer in-depth insight and access to unique data. We are currently offering our readers a free trial of SuperyachtNews Premium for a limited period.
The new website for The Superyacht Group is now live and can be found here.
Photography courtesy of Guillaume Plisson
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