Sanlorenzo has created a division of its business, the High-end Services division, that is dedicated to the creation of a 360-degree customer journey. The new division includes leasing/financing packages, the single-brand Sanlorenzo Charter Fleet, crew training at the Sanlorenzo Academy and various maintenance & refit packages.

Sanlorenzo has reached agreements with its primary financial partners to facilitate the creation of financial/leasing structures for clients wishing to use the Italian leasing structure.

“Italian leasing is the most competitive among the ones complying with EU legislation and the awareness of the competitiveness of the Italian flag is growing. In addition to the absence of a property tax, Italian flag guarantees the maximum legal reliability. With the introduction by law in 2019 of the Electronic Register of Pleasure boats and Superyachts (the same plate form existing for the cars), it offers absolute certainty on ownership.  The services offered also comply with tax legislation on fiscal exemptions for navigation in international waters,” explains a Sanlorenzo representative.

Through the Sanlorenzo Charter Fleet, the shipyard will offer Sanlorenzo owners the opportunity to offset some of the costs of ownership, as well as providing a consultancy service throughout the various post-purchase stages. Sanlorenzo has selected Equinoxe Yachts as its operational partner.

According the yard, the main assets of using this programme are: 12-month warranty extension for new yacht buyers that intend to have their crew trained at the Sanlorenzo Crew Academy, technical assistance packages carried out by Sanlorenzo shipyards, a charter management consultancy service covering the legal, administrative & managements aspects of the business, as well as the marketing of the yacht on the world charter market.

The Sanlaronezo Academy sees the shipyard partner with Hill Robinson to provide and train crew to meet the requirements of superyacht owners. Partnering with Hill Robinson, according to Sanlorenzo, will “provide a higher level of training for all crew joining their new Sanlorenzo yacht will ensure they are full familiar with their particular vessel”. Among the subjects covered will be hospitality, guest services & etiquette, on board procedures, operations and essential routines, safety & security, seamanship, water sports & activities and environmental action.

The last element of Sanlorenzo’s High-end Services division relates to the maintenance cycles of Sanlorenzo’s superyachts. ‘Sanlorenzo Timeless’, as it is being called, offers three types of services: Refit, Restyle and Lifetime care. With different levels of intervention, the yard hopes to ensure that its vessels remain contemporary by adapting them to new styles and tastes, installing cutting-edge appliances and improving instrumentation when possible.

The launch of Sanlorenzo’s new High-end Services division follows the announcement in December that the Italian superyacht-building stalwart had floated on the Italian stock exchange. With 11 superyachts due for delivery in 2020, a new division and a successful listing, 2020 promises to be a busy year for Sanlorenzo.

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