Full-service superyacht brokerage & marketing agency, Northrop & Johnson, recently announced its new partnership with NetJets, the largest private aviation business in the world, to provide clients with a travel experience enhanced by the skillset and capability of both companies.
Increasingly, high-end brands such as Northrop & Johnson and NetJets, with shared target UHNW customers, are forming partnerships to increase brand awareness and extend their reach with new clients. Many examples can be found within the fashion and hotel industries such as Bulgari Hotels & Resorts, Palazzo Versace and Armani Hotel. We have also recently seen the fashion and automotive industry merging, with BMW and Louis Vuitton’s partnership, creating tailor-made luggage crafted in carbon fibre, fit for the launch of the BMW i8 earlier this year, bringing together design materials found in the building of cars, with the intricate construction of fashion accessories.
“Northrop & Johnson is devoted to fostering these types of strategic partnerships; we are the only superyacht company currently running an in-house partnership division with five dedicated team members” - Daniel Ziriakus, COO of Northrop & Johnson
“Northrop & Johnson is devoted to fostering these types of strategic partnerships; we are the only superyacht company currently running an in-house partnership division with five dedicated team members,” said Daniel Ziriakus, COO of Northrop & Johnson, suggesting that it is time for the rest of the superyacht industry to latch on to this strategy that has worked so well for other industries.
With Northrop & Johnson arranging the superyacht itinerary at each destination in collaboration with the world’s largest private jet fleet, travellers can enjoy a seamless service with private air travel aboard NetJets and accommodation aboard impressive superyachts that are available for charter.
At our upcoming event, The Superyacht Marketing Forum, taking place at The Curtain, Shoreditch, London, from 3rd – 4th December 2019, we will hear from marketing, branding and digital gurus external to the world of superyachts in order to share strategies, ideas and expertise, to guide and shape our industry’s marketing approach for a more impactful future. We will be placing a key focus on partnerships, and ask the crucial question - can both sides ever benefit equally?
“The partnership between Northrop & Johnson and NetJets came together as a result of an actual mutual client base. Our brands easily align because of the high standards by which we both operate, in addition to the synergy between private air travel and luxury yachts,” commented Ziriakus. “NetJets’ unwavering focus on safety and service makes them an ideal private aviation partner…We look forward to broadening luxury travel options for our yachting enthusiasts and extending the same extraordinary experiences to NetJets Owners,” he continued.
“Northrop & Johnson values the luxury travel experience with the same vigour as NetJets does, offering exceptional, industry-leading service at every turn,” said Pat Gallagher, President, Sales & Marketing of NetJets.
“In general, we feel that cross-sector partnerships within the luxury market are key to providing clients with superior service through an in-depth offering of vetted brands within the luxury space,” said Ziriakus. “NetJets simply is the right size and has the right global reach needed for our clients. We’re ecstatic to work with such a professional and high-caliber team,” he noted.
In addition to NetJets, Northrop & Johnson also reportedly works with nine other category exclusive brands, such as Northern Trust and Corcoran, showing that the partnerships division is a department which the brand is keen to nurture and grow.
Northrop & Johnson’s first venture with NetJets will take place during the Monaco Yacht Show, which Ziriakus believes is “the ideal place to truly launch the partnership.” Follow all of the latest updates regarding MYS here.
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