D-Marin to partner with The Superyacht Forum
SuperyachtNews discusses what D-Marin believes to be the demands of the next generation…
D-Marin, which manages marinas across the Ionian, Aegean, Adriatic Seas and Basra Bay, forms one of the largest international chain of marinas in the Eastern Mediterranean and Gulf region. Priding themselves on the promotion of recreational yachting and a critical waterfront infrastructure, we are delighted to announce D-Marin as one of our headline partners for the upcoming edition of The Superyacht Forum this November.
Taking place from 18th – 20th November at the RAI, Amsterdam, in association with METSTRADE, The Superyacht Group welcomes this exciting partnership with D-Marin for the 26th edition of the flagship event.
“D-Marin has developed over the years to become a multinational marina management brand,” said Burak Baykan, CEO of D-Marin. “Further to the successful operation of our own marinas, we are now able to provide management services to third party marinas due to our reputation of being high level service providers.
“Every year we attend The Superyacht Forum to meet with representatives from the yachting industry, and particularly interesting for us are those within the hospitality sector,” commented Baykan. “We enjoy listening to this sector about the ways in which we can ensure our clients feel that they are in a preferable environment.”
SuperyachtNews asked Baykan what D-Marin believes the next generation of clients expect from a marina, to which Baykan responded, “younger clients expect everything much faster. We are proud to serve all of our customers, from captains and crew, to owners and their guests, with accessibility and fast welcoming procedures which are well established in our marines through the use of technology, to provide an excellent level of service.
“We have seen that the newer generation of owners are very much online, which has resulted in a change in our marketing strategies, an increase in our usage of social media and the way in which we reach out to boats and carry out the booking process,” explained Baykan. “We continue to work on upgrading our services in this area,” continued Baykan, suggesting that D-Marin are keen to keep up with the new, digitally native generation.
D-Marin have also noticed that newer clients are using yachts differently. “Notably, we have seen an increase in the sharing and chartering of boats,” commented Baykan, “which has changed the way we interact with charter companies and has strengthened our relationships with them.”
It is a well-known fact that chartering a boat is less expensive than owning one, however, at The Superyacht Forum on our ‘Owner Day’ (19th November) we will be considering whether there is a way to reduce the cost of ownership, as well as the elements that contribute to the overall price.
The Superyacht Forum 2019 promises to map out the foundations required to build a strong platform for the next generation of our industry, and to identify the methods in which we can do this. Have your say and share your expertise by registering here.
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