We are delighted to reveal that Thomas Barta, the world’s premier expert, author, and keynote speaker on marketing leadership, will be closing The Superyacht Marketing Forum in just three weeks’ time.
Widely considered to be the world’s leading proponent of his discipline, and with over 20 years of experience across 14 industries in 45 countries, Barta will inspire delegates with his pioneering research in what will be a grandstand closing session, ‘Are you ready for more influence? The 12 Powers of a Marketing Leader’.
Barta, a former partner of the revered consultancy firm, McKinsey, brings an unrivalled perspective to the world of digital transformation, having undertaken the world’s largest study (over 68,000 assessments), on what makes for an impactful marketing leader.
This is a genuine opportunity for the superyacht industry to spend time with someone whose expertise has the power to disrupt our industry...
This is a genuine opportunity for the superyacht industry to spend time with someone whose expertise has the power to disrupt our industry. The Superyacht Marketing Forum’s entire programme has been curated with the intention of challenging how we market our product and our industry, and this fresh perspective is precisely what we need to do to address this industry-wide challenge.
Barta has consulted and marketed for over 20 years, and his clients include many of the world’s most prominent companies, including over two-dozen from the Fortune 500. We now invite members of the superyacht industry to spend an hour with Barta on 4th December in an intimate Forum setting, to hear the golden rules he has learned from his formidable experience in marketing. The floor will be open to questions following Barta’s insightful keynote, in order for our delegates to receive clarification on their most pressing marketing objectives.
A company’s reputation is invaluable, particularly within the niche industry that is superyachting, and developing reputations through successful marketing is something that Barta excels in. After a fast-track marketing career at Kimberly-Clark (Kleenex), where he led the growth of large international brands, Barta joined McKinsey to help CEOs deliver profitable growth in a bigger way. As a dean of the firm’s highest-rated internal programme, Barta trained over 1000 McKinsey leaders on driving change without authority.
Many brands within our industry are still getting to grips with new ideas, innovations and strategies, and with an overwhelming number of media and marketing channels, platforms and apps, this can make it difficult for a brand to decide where best to invest its resources.
The business of marketing cannot be ignored, and we look forward to discussing this topic with our delegates in three weeks’ time at The Curtain, London from 3rd – 4th December. Remaining tickets to The Superyacht Marketing Forum can be found here.
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