Sunseeker reveals its latest development plan under its new CEO Andrea Frabetti who is clearly embracing his new role by focusing on accelerated product development, working in close collaboration with Sunseeker’s in-house Design department.
Frabetti is reportedly also working closely with chief financial officer, Mike McMillan and chief operations officer, Michael Straughan to form a new Strategic Committee, the plan also focuses on further developing the framework for the business and driving the Sunseeker brand forward to even greater success, aided by a £50million CAPEX investment across 5 years.
Sunseeker’s sales director, Sean Robertson said that “the development plan that will see the current range doubling in size to 22 models during the next three years which, allowing for older models being phased out, will involve 27 updated or entirely new models being introduced.”
Frabetti also commented on the plan concluding that “these new models will include new product segments as well as improved differentiation between various lines. To enable this, we are actively developing our existing footprint as well as seeking new facilities and partnership opportunities. Most importantly, our 2,500 colleagues across the business remain intrinsic to our future success; retaining and further enhancing the quality that they deliver with such passion daily will remain key.”
One of these concepts is the 161 yacht, developed in partnership with ICON. Whilst the overall look will be typical to a Sunseeker, the design, engineering and naval architecture has been optimised by both partners, drawing on their respective expertise.
The 161 Yacht’s main distinctive feature however will be its Fast Displacement Hull Form (FDHF) designed by world-renowned Van Oossanen Naval Architects (VONA). FDHF increases the overall performance of the yacht by generating less wake, thereby ensuring a longer cruising range with lower fuel consumption and emissions.
Sunseeker has also revealed the designs for its 133 yacht , part of the new superyacht series, is the first-ever Sunseeker with a vertical bow and with a beam of 31’, contains 27 percent more interior volume than its sistership, the 131 Yacht.
The new 40m vessel will benefit from reduced noise, more usable space and the latest technology including SCR systems, future-proofing it against upcoming changes to emission regulations.
Both vessels should be ready to be delivered by 2021. We will be examining the role that British shipyards such as Sunseeker play in the supply and demand chain of the global superyacht network in the upcoming issue of The British Superyacht Report, due to be published later this year.
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