Influencer marketing – debunking the myth
Ryan McKinnia to set record straight at The Superyacht Marketing Forum 2019…
If the concept ‘Influencer Marketing’ leaves a blank and/or confused expression on your face, then The Superyacht Marketing Forum will, on 3rd & 4th December, make everything clear, and outline why we should be applying this concept to every marketing strategy within the industry moving forward.
Influencer is an award-winning influencer marketing platform which sits firmly at the top of its industry, and combines data-driven insight with creative strategies to produce meaningful relationships between brands and creators. Its patented technology simplifies the influencer marketing process, providing advertisers around the world with access to a large network of ‘creators’ who have been vetted for authenticity, quality and creativity based on first-party data. Co-founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, Influencer is run by creators, for creators, and works closely with global brands such as PepsiCo, Starbucks, Pantene, Uber Eats, and Apple Music.
Representatives of the highly regarded platform have spoken at pedigree events such as the Festival of Marketing, and at The Superyacht Marketing Forum on Wednesday 4th December at 11:30, Ryan McKinnia, Sales Director, will impart his wisdom on the true value of a strong social media strategy in business. Our delegates will learn about the reality of a strong social media platform, and how to interact with influencers to optimise targeted market reach.
At the time of writing, one-seventh of the world’s entire population actively uses Instagram each month, and as Instagram approaches its 10-year anniversary this will only continue to increase.
While the various sectors of our industry may not be convinced their current target consumer has an online presence, the next generation of consumers irrefutably do. At the time of writing, one-seventh of the world’s entire population actively uses Instagram each month, and as Instagram approaches its 10-year anniversary this will only continue to increase.
The Superyacht Marketing Forum theme, ‘Make Your Mark’, is currently at the forefront of the Influencer team’s minds, as they begin to take their business global, shortly making their own mark in New York.
“As a platform, we run hundreds of global campaigns, with many of these taking place in America, so new offices in New York seemed like a great fit for the business”, said McKinnia. “It’s exciting for us to go and get that aspect of the business going, as it’s always good to have someone on the ground overseas.
“We want to be recognised as a global marketplace for influencers and brands, and in order to do that, expanding our physical presence seemed like a good start,” McKinnia continued, hinting at the possibility of more offices opening in locations such as Asia and the Middle East in the future…
"The perception of influencer marketing at present is a pretty girl promoting clothing, but that is the total opposite of what we stand for and what we do at Influencer” - Ryan McKinnia, Sales Director - Influencer
Similarly to the superyacht industry, influencer marketing has trouble with the wider perception of its industry. “The perception of influencer marketing at present is a pretty girl promoting clothing, but that is the total opposite of what we stand for and what we do at Influencer,” explained McKinnia. McKinnia and his colleagues prefer to refer to the people they work with as ‘creators’, due to the fact that they curate content that will have a direct impact on their audience. At The Superyacht Marketing Forum, McKinnia will address how they select these ‘creators’ and put them forward to brands. “Celebrities aren’t influencers. An influencer is someone who is social first; someone with a large following who you only know about if you follow them - someone that has built their following within a niche.”
For the niche that is the superyacht industry, there are many opportunities to be had with content creators, and while many members of the industry may be slow adopters of influencer marketing, due to misconceptions or uncertainty, McKinnia will provide a comprehensive overview to our delegates, and debunk the myths surrounding this rapidly growing sphere of content marketing.
Remaining tickets to The Superyacht Marketing Forum can be found here.
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