As the superyacht industry asks itself some profound questions about how it markets itself to the next generation, The Superyacht Group is delighted to announce that The Superyacht Marketing Forum will be taking place from 3rd – 4th December 2019 at The Curtain, London, and following the theme ‘Make Your Mark’, promising to provide answers to this ongoing conundrum.
Over the course of two days, we will be bringing together 150 of the key marketing minds from our industry and creating a platform where marketing, branding and digital gurus external to the world of superyachts will share strategies, ideas and expertise, in order to guide and shape our industry’s marketing approach for a more impactful future.
At The Superyacht Design Forum in June 2019, one of our most attended sessions was entitled, ‘The Impact of Social Media on Design’, whereby two influencer marketeers and social strategists, and a superyacht influencer, explained how companies within the superyacht industry can excel in the increasingly important social media sphere, and use their online presence to amplify their exposure and ultimately grow their business. It is clear this is a necessary topic of debate, and one of many within the marketing paradigm that will be evaluated.
Many brands are still getting to grips with new ideas, innovations and strategies, and with an overwhelming number of media and marketing channels, platforms and apps, this can make it difficult for a brand to decide where best to invest its resources. The business of marketing will be another serious subject for discussion.
Placing a key focus on strategic UHNW marketing, with the insight of experts from the world of international luxury automotive, aviation, fashion and design sectors, delegates will be invited to learn from personal case-studies, as well as experiences and issues that have been tackled by our peer industries.
Make Your Mark and join us at The Superyacht Marketing Forum this December by clicking here. Limited tickets available.
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