Equinoxe Yachts International celebrates successful first year
SuperyachtNews speaks to the boutique brokerage house about its USPs in a competitive sector…
Equinoxe Yachts International (EYI) recently reported a successful first anniversary, with seven yachts sold during the company’s inaugural year of business. The brokerage house was founded by a group of superyacht industry professionals, with more than 30 years’ experience in the yachting market.
Previously a shareholder of Fraser Yachts since 1992, and Director of SOS Yachting for 10 more years, current Senior Sales Broker, Alex Mazzoni founded the company, alongside Corrado Di Majo, President of Equinoxe Yachts International. “Once we had the idea, it took us about one year/one-year-and-a-half to define what the aim and mission of this company is. There are hundreds of brokerage companies in the industry, so we wanted to stand out”, said Mazzoni, adding that he is strongly against false advertising and selling people things that are not true.
"The market is more professional and it is also more difficult because client attitude has really changed over the past 10 years. For this reason, our aim was to build a team of experienced industry professionals..." - Alex Mazzoni, Senior Sales Broker, Equinoxe Yachts International
“The market has changed. The market is more professional and it is also more difficult because client attitude has really changed over the past 10 years. For this reason, our aim was to build a team of experienced industry professionals”, Mazzoni continued, emphasising how crucial the experience of his team is in order to meet the varied requests from a new generation of clients.
This year looks set to be following a similarly positive course to that of EYI’s first year, having recently announced its first sale of the new year - Meya Meya, a 35m yacht, sold in Marmaris by Nicolas Valin, a sales broker in EYI’s Cote d’Azur office.
“Nicolas [Valin] was in our team at Fraser 10 years ago, and prior to that he was managing the Azimut Charter Club, so I know that his professionality is unparalleled,” continued Mazzoni, explaining the thought process he has put into the EYI brokerage house team.
“The commitment and dedication shown by every member of the team has really borne fruit,” said Mazzoni, a testament to the skills of each individual that has joined this fledgeling business.
“Thanks to the internet, it is now infinitely easier to find boats of all kinds all over the world,” commented Di Majo. “The downside of this is that the number of craft on offer is so vast, the risk of making the wrong choice is higher too… The most successful market segment right now is the large to very large one… while the smaller craft market is struggling. This gives all the more reason to approach choosing large, expensive craft with both caution and professional assistance.”
EYI was founded by a group of esteemed brokers, and this remains their sole focus. “EYI doesn’t work in a dealership, in maintenance, or in management – these services are separate, and we are just focused in brokerage,” said Mazzoni.
The strict house rules of the brokerage are key to the smooth and successful running of the business, from the team dedicated to speaking English in the office in order to excel within the international market, to the quality control when it comes to their products and online portfolio. “We always check the quality of the yacht for sale in detail,” added Mazzoni. “For example, we have two or three yachts that are not on the website at present because we did not receive the correct high-resolution pictures. Selling a yacht is emotional - it’s not logical – and a picture is, therefore, one of the most important assets.”
The luxury yacht sales company currently has four offices spread across Turin, Cala Galera, Nice and Geneva. At present, EYI does not have plans to expand, but wishes to remain a boutique service in order to focus on its clients and each individual’s existing connections within each region. In the future, Mazzoni notes, they may be more open to new opportunities.
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