Some 51 products have been nominated to go forward for final judging by the jury of the silver jubilee edition of the prestigious DAME Design Award competition. The products have been selected from a total of 108 entries from 24 nationalities and the jury will eventually choose up to seven Category Winners and one Overall Winner. These will be announced during the Breakfast Briefing on the opening day of the METSTRADE show 2015, which takes place from 17 to 19 November in the RAI Amsterdam Convention Centre. The nominated products are now available to view.
The DAME Design Award was initiated in 1991 to promote design across all maritime disciplines and recognise the best-designed products at the METSTRADE exhibition. Now, 25 years on, this special anniversary edition of the competition is as relevant as ever in highlighting the importance of design for all marine products, from function to aesthetics and from packaging to the end product. The DAME Jury also considers the expected impact on the marine industry of entries, their suitability for intended purpose, the level of innovation, the cost effectiveness and environmental impact.

Nominated and winning products will be on display during the METSTRADE show as part of a special presentation near to Entrance C. The winners will also be featured in an information display within the InnovationLAB and all winning companies will also present their products on the InnovationLAB ON STAGE in the Elicium.

The DAME Awards Jury.

Commenting after a particularly long and thought-provoking nomination day, the Chairman of the DAME Awards Jury, Bill Dixon, explained how the process of judging entries this year had been challenging due to the strength of the products:

“In several of the categories we found many well-designed items to consider, with prices ranging from just a few euros through to high-priced specialist equipment. The range of contenders provoked different responses from each member of our highly experienced jury, whose professional knowledge spans everything from naval architecture, interior design, end-user application and boat manufacturing to industrial design. We eventually reached a consensus, but only after a great deal of discussion!”
“There is a lot of good thinking and innovative design effort coming through across the board,” Dixon added. “After a day surrounded by products of this quality, you reach the inevitable conclusion that the marine industry is gearing up for the future. This is really encouraging – and a fitting way to celebrate 25 years of the DAME Awards.”
The shortlisted products are divided into seven categories:
1.         Marine electronics and marine related software
2.         Interior equipment, furnishings, materials and electrical fittings used in cabins
3.         Marina equipment, boatyard equipment and boat construction tools and                            materials
4.         Deck equipment, sails and rigging
5.         Clothing and crew accessories
6.         Lifesaving and safety equipment
7.         Machinery, propulsion, mechanical and electrical systems and fittings

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