- Press Releases - GF Entertainment opens Jeddah office

By GF Entertainment

GF Entertainment opens Jeddah office

GF Entertainment is delighted to announce its expansion into the Middle East with the imminent opening of GF Entertainment Middle East…

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GF Entertainment is delighted to announce its expansion into the Middle East with the imminent opening of GF Entertainment Middle East (GFE Middle East). 

The new outfit, in partnership with local expert Moaid Mahjoub plans to build on the company’s existing success - most notably securing international pop sensation Shaggy to perform at a private party at the LIV Golf Tournament in Jeddah - by offering more on-the-ground bespoke entertainment and event solutions for local partners, UHNW individuals and businesses.  

This initiative is the organic evolution of the company’s commitment to serving the region’s existing UHNW population and visitors, and then to align with Saudi Arabia’s tourism strategy surrounding such projects as Neom. With an already impressive portfolio of Middle Eastern clients, GFE Middle East is perfectly positioned to help strengthen and grow this emerging market. The plan is to build a core of UHNW entertainment expertise for the Gulf by providing counsel to the tourism board and to delight both new and existing clients with a wealth of bespoke global entertainment options. 

Spearheading the office in Jeddah, Saudi Arabia is the Honorary cultural ambassador for Saudi Arabia Moaid Mahjoub as Managing Partner & Chief Strategy Officer (CSO) for GF Entertainment Middle East. His commitment to helping grow the region is unrivalled. His local connections and expertise has seen him lead on several projects that have led to expansion in the local market.  

Founder and Managing Director of GF Entertainment Ltd Emmanuel Akintunde is excited to be partnering with Mahjoub. ‘We have already worked on several successful projects together in the region, and we hope that with the opening of GFE Middle East it will serve to further cement our position in providing unrivalled service. Moaid shares my passion for creating unique and unforgettable experiences and together we can really build on what has already been achieved and surpass what is capable.’ 

Moaid Mahjoub comments ‘Emmanuel has already made quite an impression on the local market by producing some truly unforgettable experiences for both private and public events. His reputation in established UHNW markets such as Monaco is impressive and I am honoured to be collaborating with him, and excited for what we can achieve in Saudi Arabia and indeed the GCC region as a whole.’ 

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