A key, but somewhat under-discussed, sector of the market is the design, production, acquisition and lifecycle management of tenders and toys for superyachts. The sheer range and diverse nature of this area of the industry has made it a somewhat difficult task to identify any core themes, trends or designs in the industry. That is, until now.
The third (of four) 2017 Annual Reports delves into this subject. Driven by comprehensive data and research from The Superyacht Intelligence Agency, the market analysis covers a range of criteria, from a broad overview of the tender fleet to the average tender capacity (see second image above). In addition to the build and design of tenders, the report also looks at the purchasing process, including how often these are procured for each yacht (see third image above). Readers will also find in-depth profiles of the leading manufacturers within the report’s tender and toy directory.
The report uses figures to illustrate the sheer size of this sector, and how this will change as the market grows. The estimated value of the toys market is over €5 million per annum, with over 70 per cent of tenders costing up to €500,000. We expect these figures to continue to grow, as more superyacht owners understand the importance of toys to their guests, and younger owners desire more energetic activities on board.
Complementing the data and insight, a number of editorial features explore the tender and toy market. Speaking with a number of leading charter brokers, the report analyses how influential the selection of tenders is to a popularity of a yacht. This, as well as how the requests for equipment on board has shifted in recent years, with a focus on exploratory toys (such as submarines) and fitness-inspired apparatus (such as paddle boards).
The report takes a closer look at the tender commissioning process for new-build yachts, as well as their sale and purchase further down the line. And Tim Thomas explores the personalisation options available for tenders in ‘Pimp My Ride’. “In the early days of superyachting, tenders were often chosen from whatever was available off the shelf,” he says. Now, he finds that “everything from the humble jet ski to the personal submarine can be customised and ‘pimped’ in any number of ways”.
Get your copy of The Superyacht Annual Report 2017: Tenders & Toys by clicking here.
You can also purchase The Superyacht Annual Report 2017: Tenders & Toys as part of The Superyacht Intelligence Business Package here, comprising four Annual Reports and 12 months of access to SuperyachtIntelligence.com.
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