Puerto Banús: Like no other
The luxury Spanish marina showcases what sets it apart as the regional yachting hub…
Puerto Banús, the iconic Marbella-based marina that is approaching its 50th anniversary in 2020, has endured because of its iconic status, encompassing stunning weather, luxury shopping options and beautiful surroundings. Focusing on its four key pillars of nautical, motor, fashion and luxury, Puerto Banús has become one of the most recognisable centres for maritime luxury excellence.
Since its creation in 1970, Puerto Banús has become the destination of choice for high-net-worth locals and tourists alike that enjoy sailing, nautical sports, luxury shopping, exclusive leisure activities and exquisite gastronomic experiences.
The combination of destination, weather, entertainment and luxury brands has made Puerto Banús a must-visit for the world’s elite; seducing millennial jetsetters, celebrities, royalty and aristocrats, as well as ultra-high-net-worth individuals. With an enviable climate that boasts over 300 days of sunshine a year, Puerto Banús welcomes millions of visitors annually.
Approaching its 50th anniversary in 2020, this exclusive marina endures because of its iconic status, encompassing stunning weather, luxury shopping options and beautiful surroundings.
According to a study conducted by the renowned real estate company Engel & Volkers, Puerto Banús, which has berths for yachts up to 85metres in length, has become one of the three most expensive moorings in Europe for large yachts, which is perhaps indicative of the marina’s popularity with the global elite.
Puerto Banús has become one of the luxury shopping destinations of choice in the Mediterranean, with one of the largest concentrations of internationally renowned brands per square metre in the region, including, but by no means limited to, Dior, Yves Saint Laurent, Hermès, Louis Vuitton, Gucci, Dolce and Gabbana, Jimmy Choo, Tom Ford and Bulgari, Valentino, Ferragamo and Loewe..
With the arrival of summer, Puerto Banús is once again buzzing with activity during its most dynamic and exciting season. The marina’s popularity supports its belief that it can become the Mediterranean’s standout destination for nautical tourism and a reference point for unique luxury maritime experiences in Spain, remaining a hub for the luxury retail market.
“Like no other”, Puerto Banús’ new communications campaign, focuses on the marina’s four foundational pillars: nautical, motor, fashion and luxury, and invites its high-profile guests to immerse themselves in the values that have represented Puerto Banús over the last 50 years. “Like no other" is an innovative and modern digital campaign that, through Facebook and Instagram, will open the marina’s high-profile visitor’s and future visitor’s eyes to the philosophy and lifestyle of the nautical hub.
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