SuperyachtNews recently announced that this year’s edition of The Superyacht Forum, in association with METSTRADE (18th – 20th November) will kick-off with ‘The Business Day’, delivering a programme of future-thinking keynotes and workshops devoted to the machinations of the superyacht market.
Now, we are pleased to reveal that this will be followed by ‘The Owner Day’ (Tuesday 19th November), whereby we will explore what the customers of today and tomorrow really want, how their profiles differ, and how we must adjust our own practices to attract the next generation of owners.
Using the wisdom of existing owners as the catalyst for conversation, ‘The Owner Day’ will begin with a unique group of superyacht owners discussing what they have discovered throughout their yachting lifecycle, whether the experience has justified the expenditure and what they would like to see in the future that could improve upon it. We will also consider the realities of modern-day communication lines, scrutinising the efficiency and practicability of the chain of command, throughout a vessel’s lifecycle.
In our first series of afternoon workshops, we will explore ‘The Next Gen Model’, and deliberate on the optimal ownership and operational structure, if indeed there truly is one, while considering ‘The Future of Intermediaries’, placing the spotlight on consultants, brokers, advisors and evaluating the value they add within transactions.
As the trend for ‘explorer vessels’ and journeys further afield continues to grow, we will look ‘Beyond the Med’ at where the owners of the future will venture to, while profiling ‘Adventurous Owners’, to discuss what they want to do with their yachts, and crucially, how this will affect an already-beleaguered superyacht insurance market.
Further afternoon sessions will tackle the cost of ownership, and ‘The Berth of the Future’, in response to The Superyacht Agency’s forecasting of another 1,500 superyachts expected to be on the water within the next decade. We will take inspiration from the asset management sector, to map out how our industry can manage the depreciation and asset value of superyachts, and we will evaluate whether there may be a radical new construction business model that can inspire the next generation of clients, who are demanding more enticing ownership models and more aggressive build times.
Concluding the sessions for day two of The Superyacht Forum, ‘The Next Generation Debate’ will comprise a premier panel of industry leaders and their relatives, who will take to the stage to explore their multi-generational perspectives on business ownership, while outlining how they are planning their succession, and fortifying their businesses for the future.
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