On February 9, 100 senior marketing professionals from the superyacht world will join together for an innovative, intimate event: Make Your Mark 2016. This one-day forum will see eight masterclasses and two dynamic keynote presentations from a range of experts from the luxury industry, including automotive, property, resorts, luxury goods and lifestyle brands, as well as the superyacht world.

Opening the forum, Ana Andjelic, a world-renowned marketing executive who has presented at Hyper Island, SxSW, Advertising Week and Cannes International Festival of Creativity. Andjelic is global strategy director at Havas Media LuxHub, and has worked with brands including Sotheby’s, Belvedere, Möet Hennessy and Tom Ford, as a strategist for digital brand experience. Recently recognised by the Guardian as one of the top 10 digital strategists in the world, Andjelic will be presenting the opening keynote at Make Your Mark entitled ‘Disrupting Luxury Yachting’.

Ana Andjelic, Markus Kramer and John Williams

Markus Kramer, previously head of marketing for Aston Martin and Harley-Davidson, is a luxury marketing strategist, working with brands such as Ferrari and VERTU. Kramer specialises in marketing to an UHNW audience and frequently presents at dedicated marketing events, including the Innovation Forum and the World Management Forum. Kramer will be leading the masterclass ‘Understanding Your Customer & Brand’.

An award-winning social media expert, John Williams led the global digital revolution of Knight Frank, a luxury property consultancy. Now a consultant for brands including Sotheby’s, Land Securities and OnTheMarket.com, Williams will be leading the masterclass ‘Anti-Social Media: The UHNW Approach’.

Stay tuned for more event updates and programme details in the coming weeks.
Join 100 key superyacht marketing professionals and make your mark in 2016. Don’t miss it, click here to secure your place today.

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