ISA Yachts CEO, Luciano Bregola, said of the delivery: “This gem of a yacht is the result of the perfect collaboration by a well concerted team of experts who designed, engineered, built and delivered a distinctive yacht which will set new standards in the industry. We are all extremely proud of her and [hope that] her owners … enjoy extensive world travels aboard such a magnificent yacht”.
Characterised by a black metallic steel hull and silver metallic aluminium superstructure, redolent of the ISA brand, Okto has a top speed of 18.5 knots and a cruising speed of 16.5 knots, courtesy of twin 1765kW Caterpillar 3512 C engines.
It is around a year since the yard’s strategy was overhauled and the brand reinvigorated. As the Monaco Yacht Show approaches, SuperyachtNews.com spoke exclusively to sales and marketing director, Hein Velema about what the industry can expect from the new-look ISA Yachts.
It is not only the propulsion system that has captured Velema’s imagination. Transas has also used the vessel to showcase its augmented reality bridge display. “From that point of view, it’s interesting because the technologies are brand new”, Velema says.
It will be Velema’s first Monaco show wearing the ISA badge and he is relishing the opportunity to present ISA redefined brand. Until the changes, he says, the yard’s focus was on the vessels themselves. But this, he says, is misrepresentative of the rapid evolution of build processes that has taken place behind closed doors over the last seven years.
The market may not be as strong as it was pre-recession but Velema agrees that is not necessarily a bad thing. “There is still over-capacity though, and while in other markets some of the other players would step out if there was a lack of demand, yacht building is so sexy that people keep coming back to it whether they’re making money or not.”
However, he insists that the market response to ISA’s new profile as been very positive and he expects this, combined with a modest market upturn, to contribute to an enjoyable show season.
The innovative bridge system that Velema refers to aboard Silver Wind is the subject of a feature in Issue 156 of The Superyacht Report.
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