€4.6 million price reduction on Heesen’s ‘Sweet Doll’

Heesen’s 46m motoryacht Sweet Doll has undergone a €4.6 million price reduction at Moran Yacht & Ship. She was originally listed on the market for €15.9 million in August 2011, however two subsequent price reductions, one in January this year and one yesterday, have given her a new asking price of €9.4 million, a 40.9 per cent drop from the original listing price. 

Sweet Doll is built entirely from aluminium, featuring the interior work of Frank Laupman and the exterior stylings of Omega Architects. She was delivered in Oss in 2003 and was last refitted in 2007 at International Marine Services.

She has a semi-displacement hull and her twin MTU 16V 4000 M90 engines allow a cruising speed of 20 knots and a maximum speed of approximately 26 knots. In addition to the high maximum speeds, she can also achieve a range of approximately 3,400 nautical miles at 12 knots, offering few constraints for cruising - especially if she continues to reside in European waters.  



The 2015 re-sale market has seen seven new central agency listings and three sales within the Heesen fleet. However, what is more striking are the 14 price reductions that have occurred. When you consider that only 23 reductions were made on Heesen builds from 2012 to 2014 cumulatively, 14 seems extraordinarily high with 2015 yet to reach its conclusion. Four of the seven new central agency listings this year have already been reduced in price at least once, showing that the current brokerage market is seeing Heesen re-sales infrequently converted at their original listing prices. 

LOA: 46m
Year of build: 2003
CA: Moran Yacht & Ship
Asking price: €9,400,000

Profile links

---

Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.