The iconic Lürssen-built motoryacht, TV, has undergone a huge €38 million price reduction, bringing the asking price down from €130 million to €92 million. In the process, the 78.4m build has changed central agencies and is now for sale with Moran Yacht & Ship, which originally secured the contract for the yacht and oversaw her construction. She is currently based in the Western Mediterranean.

“Having been involved in over 20 Lürssen constructions, we have a very good finger on the pulse for where these and similar builds should be priced”, began Sean Moran of Moran Yacht & Ship. “When the owners came to us, the first thing we told them was that if we are to market this yacht effectively, we need to put it at a price that is realistic and achievable. We pride ourselves on always telling owners what the price should be, even if it’s not what they want to hear.”

78.4m TV

TV was launched at the German shipyard’s Rendsburg facility in March 2008 and came onto the market in September 2014. The custom-built displacement motoryacht is constructed with a steel hull and an aluminium superstructure, offering an enormous 2,334 gross ton interior volume over her five decks.

The naval architecture and exterior styling was completed by Monaco-based Espen Øeino, whilst the interior was designed by Italian yacht designer Alberto Pinto. She has accommodation for 18 guests over eight full-sized cabins and two twins, and between 25 and 28 crew depending on the make-up of the guest cabins.

“Based on its charter history, an owner could offset a large amount of the running costs through charter should it be desired, but owning a yacht like this has to be for the passion - for the joy of ownership”, continued Moran. “When owners look at the investment, what it takes to build and what’s on the market, I think they’ll see that there’s excellent value here.”

Moran Yacht & Ship has taken on seven new central agency listings in 2016 so far, most notably: 85.1m Solandge, 78.4m TV, 66.4m Okto and 61.9m Positive Carry (now sold). The average asking price for the seven builds is €57.54 million and if all were to sell at their current asking prices (including Positive Carry's final asking price), the value of transactions would yield over €400 million.


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Moran Yacht & Ship Inc

Lurssen Yachts

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