When the industry gathers in Amsterdam for The Superyacht Forum, taking place from 13 - 16 November, the discussions will have a clear and strategic theme: A 10-year Blueprint for the Superyacht Market; looking beyond the current order book, the existing fleet and product range and into the minds of our future client base.
The concept of this blueprint is to look at how the industry can all work together and can ensure a sustainable, stable and successful marketplace for the next decade, with a clear focus on the next generation of clients. This will manifest itself in the various ‘streams’ of the event, which cover the intricacies of the superyacht world, reflecting the individual sections found within the pages of The “new” Superyacht Report and on this enhanced web platform SuperyachtNews.com.

The discussions, wide-ranging in their subject-matter, will ask both the presenters, experts, panelists and the 800+ delegates to address the following topics and ideas, in a series of workshops, keynotes, brainstorms, think tanks, armchair conversations, lightning talks, fish bowls and many new innovative conference styles and structures:

How can we future-proof project and product development,
with a closer look at building superyachts that make sense?
What does the next generation want and can we offer a new value proposition?

How can we engage with new customers and improve the business models;
what do potential clients think of our industry and product?
Are superyachts too expensive to build, buy or own in today’s economy?

What will a superyacht be used for in the future? With more focus on privacy and security, can superyachts be seen as the new private island? Can we improve the efficiency and lifecycle management of ownership, to reduce depreciation and costs?

How can we make superyachts the must-have asset for the current
and future generations of UHNWIs? Can we make the buying process
more transparent, approachable and easier to understand?

Do we design superyachts that make sense to potential customers?
Is there a new type of superyacht that needs to be explored and evolve?
Can we design superyachts with multipurpose use and more flexibility?

Using data-driven market forecasting and trends in ownership we need to understand; Where have we come from, where are we now and
where do we want to be? What have we learnt and are we changing as a
result of those lessons?

What do our past and present customers really think of the industry and all of the various actors they rely on? Is there a new way of owning and using a superyacht?
What makes potential owners buy, sell or charter ?
The 10-year blueprint will be driven by industry figures, observers and experts, debating the above key issues related to the current market, but will also look to other industries in order to understand how they are future-proofing their businesses and adapting to the changing global landscape. Using intelligent data and research, the keynotes and workshops will focus on building a smarter industry, that needs to adapt in order to flourish for the next ten years.
Between now and the end of September, speakers, topics and panels will be released, but we are confident of delivering a next-generation Forum focused on engaging and inspiring the next generation, click here to see how the themes will shape the week’s discussions and click here to secure your place today.


If you like reading our Editors' premium quality journalism on SuperyachtNews.com, you'll love their amazing and insightful opinions and comments in The Superyacht Report. If you’ve never read it, click here to request a sample copy - it's 'A Report Worth Reading'. If you know how good it is, click here to subscribe - it's 'A Report Worth Paying For'.