SuperyachtNews.com - Fleet - One to One: Justin Olesinski

By SuperyachtNews

One to One: Justin Olesinski

Justin Olesinski, managing director at Olesinski, discusses the evolution of the design sector…

In the latest instalment of The Superyacht Group’s Digital Dialogues, Will Mathieson is joined by Justin Olesinski, managing director at Olesinski, to evaluate design in the context of a superyacht’s entire lifecycle.

Delivering a complete package of exterior styling, layout design, hull design, structural solutions and artificial intelligence (AI), the Olesinski design studio is at the forefront of innovation. A longtime champion of utilising AI in the design process, Olesinski has heavily invested in the technology for the last three years, and reveals how transformative this has been for the company; “Before, we could go through all the different scenarios and the restrictions and [use AI] to come up with the best shape of hull,” he explains.

“Now, we’re integrating concept structures and concept layouts and using that on live projects. This is our third project that we're using AI in parallel to the traditional way of developing a GA, for example. But what we're finding is it's giving us more time to design something that will work. Previously, when we were doing a layout design, for example, we tried lots of different options, and 90 per cent of them, even with our experience, would end up at dead ends. Whereas now the AI realises which bits work and also tells us that, if we just change one thing, we can get much more optimisation.”

“We should be able to have a hull that works, a structure that works and a layout that will fit that and meet the customer requirements in a day...”

Olesinski goes on to explain how the use of AI has shortened this design process from six weeks to about two days. However, the team is aiming to get this down to just one day by the end of 2021. “We should be able to have a hull that works, a structure that works and a layout that will fit that and meet the customer requirements in a day,” he adds. The company can then use these time savings for the designers to spend more time styling and trying out different designs, as well as cutting down the design's time to market.

Discussion then turns to the futurist superyacht concepts that sometimes get covered in mainstream media, with Mathieson asking whether they serve or damage the credibility of the industry. “I love those concepts,” responds Olesinski. “If we didn't have them, I think the industry would be a pretty boring place… When you see these wacky ideas, they might not end up in your design, but it has still gone into the grey matter and it is inspiring. And you need that inspiration to keep the industry moving forward.”

Elsewhere in the Digital Dialogue, Olesinski and Mathieson discuss form over function, the growing pressure on the industry to use alternative fuels and the outlook for the future. To watch the full interview, click here.

The One to One series is a collective campaign for change and industry improvement, and we welcome participants from all sectors. If you would like to take part or contribute your thoughts, please contact Eleanor Shepherd.  

You can view the ever-growing archive of Digital Dialogues here

 

Profile links

Olesinski Limited

Join the discussion

One to One: Justin Olesinski

32337

To post comments please Sign in or Register

When commenting please follow our house rules


Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.

Related news

Image for One to One: Chris Wood

One to One: Chris Wood

Chris Wood of Safeguard Helidecks discusses aviation safety, best practice and the future of an evolving market

Crew

Image for One to one: René Bremer

One to one: René Bremer

AkzoNobel’s René Bremer discusses reducing waste and how to control time, money and materials

Business

Image for One to One: Olivier Blanchet

One to One: Olivier Blanchet

BNP Paribas' Olivier Blanchet discusses UHNW consumption patterns, the need for new models and much more

Business

Image for One to One: James Roy

One to One: James Roy

James Roy discusses how we can apply ‘Lateral Thinking’ when it comes to superyachts and the industry as a whole

Fleet

Image for One to One: Engel de Boer

One to One: Engel de Boer

Engel de Boer discusses what we have learned from the market in the past, and how we can create a better future

Business

Image for One to One: Rob Papworth

One to One: Rob Papworth

Papworth discusses how the top tier of refit specialists are managing the burgeoning amount of complex refit and restoration work, and rapid market growth

Business

Sign up to the SuperyachtNews Bulletin

Receive unrivalled market intelligence, weekly headlines and the most relevant and insightful journalism directly to your inbox.

The SuperyachtNews App

Follow us on