Each and every year, as the Monaco Yacht Show comes to an end, and land-based members of the industry will recall sitting in Nice airport, watching yacht after yacht sail across the horizon, leaving Monaco and heading to their next Mediterranean destination, sometimes for a last-minute end-of-season charter. But with an active fleet of 3,500+ superyachts (a figure that goes beyond the 6,000 mark when we include those less active of the fleet), where are all these superyachts actually going?
I’m not suggesting some sort of Bermuda triangle of yachting. We know where they’re going; we know the Balearics is growing in popularity, and we know, according to captains, the South of France is no longer the be all and end all of the summer season. But as the industry is becoming increasingly aware, hearsay and general commentary is nothing without context.
The Superyacht Intelligence Agency, the industry’s only team of full-time researchers and analysts, is providing this context. The team is in the process of researching regional migration patterns, LOA-based migration patterns, migration-associated fuel consumption, berth pricing, berth supply and demand, marina dimensions, fees and amenities, competitive marina brand analysis and charter-specific migration patterns and fees. All this will form the basis of The Superyacht Annual Report: Marinas and Migration 2017.
This Mediterranean-focused Intelligence Report (the US-focused version is due Q4 2018) will be a first of its kind for the superyacht industry, providing captains, managers and brokers with tangible data that will allow them to understand not only the state of the market, but, as with our New Build, Refit and Tender & Toys Annual Reports, form the basis of sensible business decisions, whether this be the business of a marina, a charter broker, a yacht manager or a captain.
The better equipped you’ll be to make cruising decisions and achieve that all-encompassing desired end result: happy owners and charter clients.
The superyacht industry is getting to the point where relying on hearsay is just not enough – people need hard facts, and that’s exactly what this report will provide.
Research is already underway – and proving incredibly insightful – but to ensure we have as much information as possible, we’re looking for even more captains, first officers and chief engineers to take our survey and tell us about their migration patterns. The more responses we get, the more analysis we will be able to provide. And, subsequently, the better equipped you’ll be to make cruising decisions and achieve that all-encompassing desired end result: happy owners and charter clients.
So captains and senior crew, click here to take our survey, and help shape the future of the migration market.
Want to pre-order your copy now? Sign up for the Superyacht Intelligence Business package, which includes access to the live order book as well as copies of our New Build, Refit, Tenders & Toys and Marinas and Migration Annual Reports, by clicking here.
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