Sunseeker, the British superyacht manufacturer, has announced that Andrea Frabetti, currently chief technical officer at Sunseeker, will replace Christian Marti as CEO with immediate effect. Prior to his time at Sunseeker, Frabetti worked at Italian superyacht manufacturer Ferretti Group for over 25 years, including time as vice president of product development, as well as at Diesel Center SPA as CEO. Marti came on board as Sunseeker’s CEO in November 2018 following the departure of Phil Popham.

“On behalf of Dalian Wanda, we would like to thanks Christian for his input, professionalism and leadership. Christian leaves Sunseeker in a very healthy position focussed on its future growth,” comments John Zeng, the board representative for Sunseeker’s majority shareholder, Dalian Wanda. “We have work with the Sunseeker executive management team to create the strategic committee and we are confident that Sunseeker, with the continued support of Dalian Wanda, will be in an even stronger position to grow on its success.”

Frabetti, according to the yard, will work closely with Mike McMillan (CFO) and Michael Straughan to form a new strategic framework for the business and drive the Sunseeker brand forward. The strategic committee will continue to work closely with the current executive management team Adrian Powell, Sean Robertson, Barbara Baker (as interim HR director) and Sian Dodds on return from maternity leave, building on the trading success of 2018 and formalising a more product-facing organisation structure and robust global distribution network.

“Since his arrival at Sunseeker at the beginning of the year, Andrea has been devising an exciting new product plan that has been developed in conjunction with the Sunseeker management team,” comments a Sunseeker representative. “The focus for the company moving ahead will be on the new product development plan supported by excellence in operations, an engaged workforce and a strong commercial focus to drive profitable growth.

A new manufacturing programme has been developed in order to increase the efficiency and continued high quality of Sunseeker’s production line. As part of this process, the company will be looking at all aspects of the business to enable it to be as streamlined as possible.

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