The media sphere is undergoing a period of profound change, not experienced by the sector since the advent of the printing press. This has characterised itself in myriad ways, from the emergence of social media as a genuine platform for news reportage, to curated, on-demand content, and the establishment of big data as a primary source for journalists.
As the industry’s leading innovator for the last 25 years, The Superyacht Group wants to remain at the vanguard of how the leading superyacht market stakeholders continue to consume information. And as such, we are undertaking a comprehensive review of our portfolio and information provision, by issuing our largest audience survey in the group’s history.
We want to know how you consume our information, and how we can deliver the key intelligence of the future that will help you to make the right business decisions.
We relaunched our radically reimagined print portfolio at the beginning of 2017. And we are pleased to say it has been received with great acclaim. We also understand that we occupy a near-unique place in the superyacht media sphere, focusing on the market travails and industry insights that inform, and serve as a reference point for many key industry stakeholders.
But we also know not to rest on our laurels, and we are keen to verify the utility of our information provision, while identifying areas in which we fall short, and can improve upon. And in this exciting era of innovation, we want to know how best to supply this information to you.
We want to garner as many responses, from as broad a spectrum as possible, and as such, the Audience Survey will run throughout 2018. And we would welcome feedback from every sector of the superyacht industry, and beyond.
Click here to take this short survey, which takes just five minutes to complete, and shape the way we deliver your content.
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