Sanlorenzo China opened in Beijing

Sanlorenzo has announced its official entrance into the Chinese market with the opening of a Brand Representative office - Sanlorenzo China - in Beijing.

The Italian yachtbuilder has appointed Ms. Yang Xu (Grace Yang) as its representative for the Chinese market. Yang has been tasked with brand promotion and widening the sales network in China, a country whose love affair with yachting is still in its infancy.

“Being in the marine business for more than eight years", said Yang, "allowed me to acquire a deep knowledge of the emerging Chinese yachting market since its rising. Today, I am very excited and happy to announce the opening of Sanlorenzo China. I believe that Sanlorenzo quality, excellence and professionalism will perfectly fit the requirements of the Chinese customers”.


Sanlorenzo China will soon open a second office in Sanya, while the Italian company has already confirmed its participation in the 2013 Hainan Rendez Vous, which will take place from 30 March 30 to 2 Aprilon Sanya Island.

Sanlorenzo has established an international sales network through its strategically positioned Brand Representatives, companies directly franchised and controlled by the shipyard.



Related Links

Sanlorenzo Profile | Sanlorenzo Website

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