Taking place from 28 April to 2 May, the 2017 Palma Superyacht Show saw an increase of international brokerage houses exhibiting and many indicated an uptick in the quality of clients in attendance.
A third of the show’s exhibitors were located in this year’s inaugural Refit and Repair area. The business-to-business section of the show was focused on yachting professionals and attracted a targeted footfall. The 'Captain’s Corner' added value to the section by hosting talks on topical subjects, such are the rules surrounding Spanish charter licences and the effects of the new IMO regulations, which attracted more captains and senior crew.
A number of local companies used the opportunity of the show to announce exciting internal developments. Mallorca-based Palmawatch, for example, revealed the expansion of its operations with the launch of ‘PalmaFits’, due to the industry’s increasing demand for refits. The Sovren House Group were also able to showcase their rebranding and new marina project in Ibiza.
E3 Systems was at the show promoting this year’s commercial launch of the Kymeta flat panel antenna, which aims to enable significantly higher Internet connection speeds and IP-delivered entertainment content.
Located in the capital of the Balearics, the show also plays a pivotal role in promoting the growing superyacht cruising trends in the Balearics due to easing regulations. “The number of yachts for charter in the Balearics is four times higher now than in 2013,” explains Anne Sterringa, senior charter broker and Camper & Nicholsons.
Since its debut in 2013, the show has evolved dramatically, with the increase in quality of participating yachts, exhibitors and visitors. While the organisers aim to attract brokerage and charter clients, the event maintains a relaxed feel that ensures time spent there is valuable and enjoyable for all in attendance.
Read our live blogging of the show here.
Photography by Stuart Pearce/ Gaston Westphal / Sofia Winghamre
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