SuperyachtNews.com - Business - One to One: Kristina Hebert

By SuperyachtNews

One to One: Kristina Hebert

The Ward's Marine Electric COO on a fascinating new era for the US superyacht market…

The latest Digital Dialogue is with Ward’s Marine Electric COO, Kristina Hebert. Both Hebert and the company she represents, are cornerstones of South Florida’s yachting scene; this year, Ward’s celebrates its 70th anniversary, while Hebert is a recognised industry lobbyist and champion.

With this in mind, talk quickly turned to the possible impact of a Presidential transition, following the recent US election.

“It is finally time to move on, and there is now certainty, and when we get through the tallies and how they will play out, we can start getting on with the next four years”, Hebert explained.

“Our company is celebrating its 70th anniversary, and if you look back at history, we have gone through many presidential administrations. I noticed that, going back to Truman, and through to 2021, it will be equal – seven Republicans, seven Democrats. What I have to say is that we’ve survived and the industry is wonderfully flexible.”

Hebert feels that, regardless of political affiliation, what an election result does ensure is stability and certainty, with which businesses can better plan their own strategic roadmaps. She is also optimistic that there will be no retrenchment of client spending from what is the industry’s largest ownership pool.

Politics aside, Hebert feels the superyacht market has proved itself robust under the unprecedented challenges created by the global pandemic this year. However, as someone who has played a longstanding and active role at a representative level, she feels engagement remains paramount.  

“One thing that was proved by being a business that remained open throughout the entirety of the pandemic is that communication is key… Businesses need to work together, and we have to do it in times of a pandemic and we have to do it when we are trying to generate business. But when times are going well, we tend to stop that. So I think we need to learn from what 2020 brought us because we can still run businesses…but we can still collaborate and communicate.”

The One to One series is a collective campaign for change and industry improvement, and we welcome participants from all sectors. If you would like to take part or contribute your thoughts, please contact Eleanor Shepherd.

You can view the ever-growing archive of Digital Dialogues here.

 

 

Profile links

Ward's Marine Electric

Join the discussion

One to One: Kristina Hebert

31853

To post comments please Sign in or Register

When commenting please follow our house rules


Click here to become part of The Superyacht Group community, and join us in our mission to make this industry accessible to all, and prosperous for the long-term. We are offering access to the superyacht industry’s most comprehensive and longstanding archive of business-critical information, as well as a comprehensive, real-time superyacht fleet database, for just £10 per month, because we are One Industry with One Mission. Sign up here.

Related news

Image for State of the market - Chairman of the bored

State of the market - Chairman of the bored

In lieu of The Superyacht Forum in Amsterdam today, Martin Redmayne offers an alternative keynote address

Business

Image for The Superyacht Forum “Live”!

The Superyacht Forum “Live”!

Martin Redmayne welcomes you to the Brave New Events World

Business

Image for METSTRADE 2020 - Made Smart in Amsterdam

METSTRADE 2020 - Made Smart in Amsterdam

For Martin Redmayne, it's no longer a case of 'the show must go on', but that it 'can go on'

Business

Image for Digital Dialogues

Digital Dialogues

In our first, introductory One to One, we outline the project’s modus operandi

Business

Image for The Superyacht Forum - One to One

The Superyacht Forum - One to One

The Superyacht Group unveils an exciting new series of Digital Dialogues

Business

Sign up to the SuperyachtNews Bulletin

Receive unrivalled market intelligence, weekly headlines and the most relevant and insightful journalism directly to your inbox.

The SuperyachtNews App

Follow us on