From 25th – 28th September Monaco will welcome over 125 superyachts, including 42 new launches as part of one of the world’s largest superyacht gatherings, The Monaco Yacht Show. Historically this premier conglomeration of industry stakeholders attracts yachts of an average size of 50m and an average value of €27 million.
The event will boast an impressive display of the latest superyachts available for sale and on the charter market including Vida, the latest 55m vessel from Heesen. An interview with her owner will be featured in The Superyacht Business Report due to hit desks in early September.
Joining Vida, will be Bold, the 85m yacht from SilverYachts designed by renowned designer Espen Øino and featuring “aggressive styling, an expansive interior and exterior spaces.”
Another superyacht joining the line-up, Excellence, built by Abeking & Rasmussen in collaboration with Winch Design with a striking bow and angular cuts which promises “to turn as many heads in 20 years’ time as she does today.”
As well as the stellar line-up of superyachts, there will also be an exhibition of classic and customised cars available for test drives by prospective clients. This will sit alongside the Tenders and Toys area “to offer a complete superyacht lifestyle environment in a single chic location.”
Aware of the industry’s challenging landscape, this year the show’s organisers are currently developing strategies to adapt to the aspirations of the next generation of buyers and charterers to allow for continued prosperity.
“We work to offer the most prestigious superyachting event to the new generation of customers,” expalins Gaëlle Tallarida, General Manager of MYS. “Our responsibility is to offer visitors an entertaining and instinctive plunge into the world of superyachting, while serving the interests of the industry. In other words, to encourage encounters between industry and clients.
Due to its size, there is little room for physical growth in Monaco, so instead, the show organisers are focusing on optimising the space available to make it an efficient platform for exhibitors to liaise with clients, as well as prioritising a specific visitor profile for the event.
‘We want to attract people who are new to yachting, as well as retain our existing client base. But at the end of the day, we target HNWIs,’ says one MYS exhibitor. ‘Whenever a show targets very affluent people, it should offer an experience in keeping with their lifestyles.’
An option for VIP visitors is the Sapphire Experience, a programme aimed at premium clients, which offers a concierge service that coordinates private visits aboard superyachts on display as well as a number of festivities throughout the four-day event kick starting with an opening gala party, which includes the MYS Superyacht Awards Ceremony.
The annual Monaco Yacht Summit, introduced in 2016, will take place immediately before the show and promises to be “a key event for clients and their advisors looking to enter or better understand the world of yachting.” The Summit, attended by industry representatives, family offices and private investors, will include a series of panel discussions with acknowledged experts all over the superyacht industry.
Yacht owners, future superyacht purchasers or charterers, decision-makers in the yachting and luxury industries also attend the Monaco Yacht Show to conduct business with the 580 leading companies in the industry. The Superyacht Report and SuperyachtNews are OFFICIAL MEDIA PARTNERS of Monaco Yacht Show 2019 and will be on the ground covering the event and meeting with the key stakeholders.
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