- Business - London Yacht Show announces first wave of exhibiting brands


London Yacht Show announces first wave of exhibiting brands

Sunseeker and Princess have joined 10 other brands in signing up to exhibit their vessels at the show…

In the two weeks since the event was rebranded and relaunched as London Yacht Show, Sunseeker and Princess have joined 10 other brands – who mostly operate in the sub-30m market – in signing up to exhibit their vessels at the show. Sunseeker will showcasing three vessels at the show.

At an exclusive media event, Andrew William, president of Informa’s maritime portfolio explained that “the decision to completely relaunch this event was not taken lightly so to get the immediate support of such significant brands is a true reflection of the confidence the industry has that the London Yacht Show will be an important platform in the international boat show calendar.”

The relaunched show replaces London on Water Boat Show, which was acquired by Informa in 2018, and will be organised by Informa Markets with partners British Marine and St. Katharine Docks. Informa currently runs a number of the world’s premier yachting events, including, but not limited to, Monaco Yacht Show and Fort Lauderdale International Boat Show and thus brings a wealth of experience to the London event.

“This will be a significantly different show to previous years and follows on from extensive research to ensure we are delivering the right audience to the exhibitors while providing a great on-water experience for visitors,” continued Williams.

With the venue as St. Katharine Docks, London Yacht Show will host two floating villages will full size event marquees including a Platinum Pavilion, featuring luxury yachting and lifestyle products and a Monument Marquee, featuring boating accessories and toys. Furthermore, in order to bolster the event’s appeal to the wider luxury market, most notably those individuals who are yet to engage in yachting, London Yacht Show will also include luxury cars, bikes, jewelry and all manner of other luxury items.

“We are delighted to host the show at St. Katharine Docks,” commented Paul Tetlow, marina general manager at St. Katharine Docks. “The show allows us the opportunity to showcase what St. Katharine Docks offers to a very relevant and international boating market, including boat owners, suppliers and marine industry professionals. We’re pleased to be working with Informa and British Marine and are confident that visitors and exhibitors to the show will have great success too.”

Lesley Robinson, CEO of British Marine, added that “Our alliance with Informa hopes to deepen the show’s ties to the marine industry and enable key partner, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future.”

London Yacht Show will open Wednesday 8 May for VIP Elite guests and press, the general public will be admitted from 9-12 May.

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