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Horizon at the Monaco Rendezvous

Horizon Yachts will cut new ground this summer to become the first Asian superyacht manufacturer to attend the Monaco Rendezvous in Monaco 2011 from the 23-26 June 2011. The annual event is organised...…

Horizon Yachts will cut new ground this summer to become the first Asian superyacht manufacturer to attend the Monaco Rendezvous from the 23-26 June 2011. The annual event is organised in collaboration with SYBAss, and brings together superyacht owners and their guests for a programme of on water and social events. Horizon is one of the most recent yards to become a SYBAss partner, joining the association in October of 2010.

Horizon intends to use the opportunity to raise awareness of the Horizon brand; they will be bringing their 136ft superyacht to the Rendezvous as an example of their product.

Horizon took another key step in raising brand awareness in January of this year, opening “Horizon Yacht Europe” in Spain, their own sales and services office run by Ron Boogard. Another aspect of Horizon’s brand promotion strategy is to attend all major European Boat Shows and they plan to develop increasingly luxurious and unique superyachts designs.

TD

Horizon Yachts Profile | Horizon Yachts Website

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Horizon at the Monaco Rendezvous

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