- Business - Home[port] is where the heart is


Home[port] is where the heart is

As marina developments continue to appear in areas ever further afield, are the developers that are hoping to create homeports overlooking one important factor? …

There is a distinction between those marinas that serve as destinations and those that serve, primarily, as homeports. At times the line between the two can become blurred; if one thinks of Port Hercules and the yachts that call it home, it serves as both a homeport and one of the world’s most revered superyachting destinations. However, as owners and their yachts begin to look and travel further afield, marinas, hoping to benefit from yachting’s seasonality, are beginning to appear equally far afield.

Yet, while the idea of a homeport boasting an idyllic climate during the superyachting off seasons seems sound, do new marinas have what it takes to coax superyachts, owners and crews away from their European, US and Caribbean stalwarts? Do detailed research procedures, vast amounts of capital, comprehensive business plans and all the amenities a superyacht will ever need fail to consider the human condition?

Much is made of the headaches that can be caused by high crew turnover; whether it be the cost of recruitment, finding the correct candidate or the familiarisation process once chosen, high crew turnover is constant struggle for the superyacht industry. For those that choose superyachting as a career, not just a segue or stop gap, they frequently plant roots on land. How easy is it then to convince senior crews to up root, regardless of geographic perks?


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Home[port] is where the heart is


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