Ferrari joins Ferretti product strategy team

Piero Ferrari, deputy Chairman of Ferrari Spa, has joined Ferretti’s product strategy team, a new branch of the company geared towards analysing global market trends.

Son of Ferrari founder, Enzo Ferrari, Piero Ferrari has held several positions at the prestigious luxury car manufacturer where he is still the the Company’s deputy Chairman. An honorary degree holder in mechanical engineering, Mr Ferrari will be a crucial member of the newly established product strategy team at Ferretti Group, created to analyse global market trends. This is a major part of the Group’s brand and product strategies developed for each market.

“We are extremely proud to announce that Mr Piero Ferrari has joined our product strategy team: Mr Ferrari can boast an unparalleled experience in the industrial and luxury sectors, which - we are sure - will significantly contribute to the development of increasingly innovative models, capable of ensuring the unmistakable quality and unmatched performances that have turned our yachts into true icons all over the world”, said Ferretti Group’s CEO, Ferruccio Rossi.

“I am sure that the creation of the new team - that will also include other managers of our Group - will play a key role in further strengthening our Group and boosting our growth at a global level over the next few years, at a time when we are faced with increasingly demanding challenges”.



His appointment was announced in Shanghai at the China International Boat Show, held by the Ferretti Gorup and concluding this Sunday, 14 April.

The Ferretti Group, which is 75% owned by Weichai Holding Group in China, chose Shanghai for the announcement in honour of its strong relationship with the country.

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