The 'Cerri' on top
Cerri's new CEO, Diego Michele Deprati speaks with SuperyachtNews.com regarding the group's renewed activity withing the superyacht market with their custom 102' line and recently sold hull number five in the series.…
Following a successful career as CEO of Mondomarine and Baglietto, Diego Michele Deprati has now taken on the same role at the Carrara based Italian shipyard Cerri. Speaking to SuperyachtNews.com, Deprati shared his excitement that the one-year-old project is coming to fruition. "We've signed a new contract for the fifth hull of the Cerri 102' Flyingsport line to a local Italian owner, which follows on from the Cerri 86' Flyingsport that was sold to an American owner and recently made her world premiere a few months ago at FLIBS".
Working with Italian based Gavio Group, the brand aims to stay true to its roots, including maintaining founder Carlo Cerri as President. "We're looking to expand the reach of the brand and increase market awareness" Deprati explained. However, in an already saturated marketplace, Cerri will stick with what it knows, for now - yachts of 24-35m in length. "We want to stick with the demand that we're seeing, proceeding with the restyling of the two main lines of the Cerri 86' and 102' Flyingsport, and creating a small range of 30-35m explorer yachts and 24-35m displacement 'pocket' superyachts", he said.
However, are they concerned about the amount of long established high profile Italian shipyards on their doorstep? For this, Deprati believes it's more about working together and building on each other's strengths. "We don't see other yards as competition, but that we are all connected in this small industry. Each yard is doing something a little bit different to the other - we're working on more customisable yachts within a certain range, and I think that helps to set us apart".
Deprati is joined by Baglietto's technical director, Baglietto's Guido Penco in the technical department, Giulio Bertani as sales manager - tasked with relaunching the brand on a global scale, Adone Pucci, director of the shipyard and Baglietto's Rafaella Daino as communications and marketing manager.
Working with Italian based Gavio Group, the brand aims to stay true to its roots, including maintaining founder Carlo Cerri as President. "We're looking to expand the reach of the brand and increase market awareness" Deprati explained. However, in an already saturated marketplace, Cerri will stick with what it knows, for now - yachts of 24-35m in length. "We want to stick with the demand that we're seeing, proceeding with the restyling of the two main lines of the Cerri 86' and 102' Flyingsport, and creating a small range of 30-35m explorer yachts and 24-35m displacement 'pocket' superyachts", he said.
However, are they concerned about the amount of long established high profile Italian shipyards on their doorstep? For this, Deprati believes it's more about working together and building on each other's strengths. "We don't see other yards as competition, but that we are all connected in this small industry. Each yard is doing something a little bit different to the other - we're working on more customisable yachts within a certain range, and I think that helps to set us apart".
Deprati is joined by Baglietto's technical director, Baglietto's Guido Penco in the technical department, Giulio Bertani as sales manager - tasked with relaunching the brand on a global scale, Adone Pucci, director of the shipyard and Baglietto's Rafaella Daino as communications and marketing manager.
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