Attaining perfect wellness
We look at what the superyacht industry is doing to accommodate this growing trend…
From the rise in pseudo meats and fitness trackers to the increasing number of meditation apps, it is clear that consumer trends are shifting profoundly towards focusing on wellness.
According to Euromonitor International, the global market for health and wellness offerings reached $686 billion in 2016 and it is expected to grow at a 3.5% CAGR, to $815 billion, by 2021. This trend is driven by millennials, who have different priorities and expectations to previous generations, and have now collectively reached an age where they are primary drivers of the global economy.
As we all start to focus more and more on our wellness and the importance of mindfulness and relaxation, it makes sense that owners within our industry would want the opportunity to relax and unwind while on board.
An expansion of the Italian manufacturer of saunas and spas, EFFEGIBI group operation, Perfect Wellness Group has been formed to offer a 360-degree approach to customer service to clients interested in installing a spa or sauna on board.
SuperyachtNews spoke to Federico Checo, CEO of the American branch of Perfect Wellness Group, about the company’s expansion and what they can offer to clients. “What sets us apart is that we offer clients the full life-cycle of services right from the beginning, instead of simply selling a product. Often clients don’t know what they want so we can act as consultants and inform them of their options”, he says. “As well as this, we offer planning and assistance to the architects, supply the materials and manufacture the equipment.” The company’s administrative offices and distribution centre is based in New York and has its own buying office and warehouse in Italy with weekly container shipments to speed delivery and avoid delays.
Gone are the days when the super-rich would spend their money on champagne and cigars
The company works with many of the main Italian shipyards to install spas on superyachts. “What is notable amongst US superyacht owners is that they are now trying to incorporate many different cultures into their spas” continues Checo. “One customer I worked with recently, had just been to Finland and wanted the same style of sauna installed, which we were able to do.”
“Sustainability is also a huge consideration nowadays”, he adds. “Customers now look for better quality with the environment in mind - so natural wood and materials. We pride ourselves on our Italian craftsmanship and ecologically-conscious materials and production methods.”
Another interesting element of the technology that Perfect Wellness Group offers is the steam system the company has developed within the spa system. “We have a patented system to moderate temperature, so that it is consistent throughout. Often, when you’re sat in a steam room there are huge differences in temperature. Our solution involves integrated ventilation fans, a diffuser and temperature sensors to regulate temperature more.”
The expansion of this group to accommodate client demand just demonstrates the importance placed on wellness nowadays. Gone are the days when the super-rich would spend their money on champagne and cigars; our industry has started to look towards a next generation of millennial owners that have different priorities when it comes to how they spend their money. As companies such as Perfect Wellness recognise the importance of this now, could we potentially start to welcome in a new generation of more holistically-minded superyacht owners?
At this year’s edition of The Superyacht Forum, we will be discussing what we think will be important to the next generation of superyacht owners. If you are interested in learning more about this ground-breaking debate, click on the link here.
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