This year, Y.CO unveiled a campaign to reduce the environmental impact of yachting on the ocean. The yacht charter, sales and management company launched #Clearwater, an initiative to combat ocean pollution and educate the wider market on the environmental impact of yachts. The #Clearwater campaign efforts have resulted in a drastic reduction in plastic wastage within Y.CO’s offices, with the team also reaching out and educating the yachts they work with. These changes have been achieved by implementing a number of new procedures, including working with a reusable water bottle company and organising screenings of the documentary ‘A Plastic Ocean’.
“#Clearwater was born out of identifying a need within the yachting industry to start taking responsibility for our ‘playground’,” begins Hatty Campbell, business development manager for Y.CO, who leads the initiative. “We realised, as a company, that we were in a unique position to use our influence to a positive end and so set about working out the best way to do this.”
To gain further understanding about the impact of plastics in the ocean, as well as find a voice to share the #Clearwater message, Y.CO teamed up with ocean advocate Emily Penn, who has spent the last decade travelling the world and educating people on the devastating implications of single-use plastic and garbage in the world’s seas. “I think in the past this has always felt like ‘someone else’s’ problem, but the amazing thing about what Emily Penn has taught us on the issue of ocean plastics is that every single one of us can help towards making a change. #Clearwater needs to be something we think about as an industry, it is not exclusive to Y.CO,” explains Campbell.
Speaking about the role of yachting specifically, Campbell believes that this campaign should appeal to those who enjoy living life on the sea, as their passion and livelihood depends on its health. “Yacht crew are typically young people who have grown up on the water and have an intrinsic love of the sea, and they care about the environment,” she adds. It is for this reason that the images shared by Penn, and the shocking footage found within the documentary ‘A Plastic Ocean’, seem to resonate with captains and crew.
Y.CO is also attuned to the rise in the charitable efforts of millennials. The popularity of ‘voluntourism’, where travels are combined with volunteer work, means that it is easier to engage with the next generation of crew and owners, and is an encouraging sign for those already in the industry. “For the younger generation, is it suddenly cool to care, and we all need to take a leaf out of their book and get behind issues that matter, especially when it involves our own livelihood and that of the millions of people who rely on the ocean day to day,” says Campbell.
“For the younger generation, is it suddenly cool to care, and we all need to take a leaf out of their book and get behind issues that matter, especially when it involves our own livelihood and that of the millions of people who rely on the ocean day to day.”
Of course, captains, crew and those who work ashore are vital in spreading the message of the #Clearwater campaign, and Campbell stresses that it is the industry’s clients who must participate in protecting the environment, and it’s our duty to ensure they listen. “Yacht owners and charterers share this love of the ocean with us and if we can engage them on these issues, they can use their influence to connect with people on a global scale,” she says. “Companies, yachts and individuals working within our industry all have the opportunity to speak to their clients, either directly or through various marketing channels. Social media has given all of us a voice, so use this voice wisely.”
Campbell hopes that Y.CO’s #Clearwater campaign encourages others to follow suit, looking at their environmental footprint and raising awareness about the negative impacts our actions have on the ocean. “Speak up about issues that matter, educate yacht crew, your colleagues and your company,” she concludes. “We are all extremely privileged to be working in this industry, so let’s give something back to the ocean that makes it all possible.”
Emily Penn and Charlie Birkett, co-founder and CEO of Y.CO, will be delivering a presentation about the #Clearwater campaign at The Superyacht Forum, held from 13 - 16 November. They will also take part in a panel discussion with other conservationists and superyacht ambassadors entitled ‘Taking ownership of our oceans’. To learn more about The Superyacht Forum and to secure your place, click here.
In celebration of The Superyacht Group’s 25th Anniversary, we have launched our ‘Ocean Chari-Tee’ campaign, where the funds raised go towards ocean charities. Buy a t-shirt and support our cause!
If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form