The Superyacht Forum 2018 programme was focused on the core theme:
The Future of Superyacht Ownership - The Perfect Customer Journey.
The three-day event was part of a strategic plan, where the industry explored, debated and developed “The Perfect Customer Journey”. Each day was dedicated to a specific stage in the process of ownership and highlighted five daily themes in keynote, workshop and debate format.
Day One: Starting the Journey - Understanding Ownership
Featured Themes: Chartering | Buying | Law & Tax | Marketing | New Thinking.
Day Two: Building & Rebuild the Fleet – Optimising Ownership
Featured Themes: New Building | Project Management | Innovations | Inspirations | Rebuilding.
Day Three: Operating & Managing – Enjoying Ownership
Featured Themes: Captains and Crew| Yacht Management | OPEX & Budgeting | Discovery| Next Generation.
Each phrase was an essential part of the customer journey explored at this year’s forum. Ahead of the event we asked – “How can we make sure every owner is always enjoying the journey, and as a result, becoming our industry ambassadors to the wider UHNW community?"
Have an idea for the 2019 programme? Email Tess Peters email@example.com.
To view the programme from our 2017 event please click here.