• Monday

  • Tuesday

  • Wednesday

The Superyacht Forum 2018 programme was focused on the core theme:
The Future of Superyacht Ownership - The Perfect Customer Journey.

The three-day event was part of a strategic plan, where the industry explored, debated and developed “The Perfect Customer Journey”. Each day was dedicated to a specific stage in the process of ownership and highlighted five daily themes in keynote, workshop and debate format. 

Day One:  Starting the Journey - Understanding Ownership
Featured Themes: Chartering | Buying | Law & Tax | Marketing | New Thinking. 

Day Two: Building & Rebuild the Fleet – Optimising Ownership
Featured Themes: New Building | Project Management | Innovations | Inspirations | Rebuilding.

Day Three: Operating & Managing – Enjoying Ownership
Featured Themes: Captains and Crew| Yacht Management | OPEX & Budgeting | Discovery| Next Generation.

Each phrase was an essential part of the customer journey explored at this year’s forum.  Ahead of the event we asked – “How can we make sure every owner is always enjoying the journey, and as a result, becoming our industry ambassadors to the wider UHNW community?"

Have an idea for the 2019 programme? Email Tess Peters tess@thesuperyachtgroup.com.

To view the programme from our 2017 event please click here.


Monday

09:00-11:00

Break

Registration and Networking

The Forum Lounge

Registration, Networking Breakfast and Activity.

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11:00-11:30

Business

The Chairman's Opening Address

The Forum

Our Chairman of The Superyacht Forum will set the scene for three days of dynamic discussions, new thinking and brainstorming. In addition to a brief update on the state of the industry from his perspective, he will explain how he wants the Forum to follow and explore the theme of The Perfect Customer Journey.

Martin H. Redmayne
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11:30-13:00

Business

The Opening Keynote Debate - The State of the World's Wealth

The Forum

An expert panel on the world of wealth will discuss and debate the current growth, future psychologies and buying behaviour of the world’s UHNWIs. The panel will draw analogies from comparative luxury industries, trying to determine what will inspire the huge list of potential customers to explore the luxury-yacht lifestyle; we know there are thousands of potential superyacht buyers, but we are still only scratching the surface in terms of market penetration. This opening keynote discussion is designed to set the scene of what we need to do to capitalise on the potential of – and deliver – The Perfect Customer Journey, the overarching theme for The Superyacht Forum.

Liam Bailey
Kiran Haslam
William Mathieson
Farouk Nefzi
Joris Van Osselaer
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13:00-14:30

Break

Lunch

The Auditorium Lounge

Lunch & Networking 

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14:30-16:00

Business

The Insurance Market

The Bridge

Owner

The Business of Ownership

The Owners Suite

Design

New Regulations and Their Impact on Yachting

The Red Room

Marketing

Marketing to the Next Generation

The Shipyard

Buying

The Future of Brokerage

The Beach Club

Following a series of accidents, incidents, groundings and fires, the London insurance market has endured some interesting times, and this session is designed to explore the impact on our owners from the perspective of premiums to discuss what the future of the insurance market looks like, mapping out the current climate and sharing what delegates can expect going forwards.

Simon Ballard
Mark Feltham
Captain Adrian McCourt
Paul Miller
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A panel of experts will talk about the core fiscal elements of ownership and discuss the state of the ownership world from a business perspective. By exploring the pros and cons of ownership, the panel will map out the ideal customer journey for future owners, ensuring they have a transparent understanding of ownership and how to get the most out of the journey.

Nic Arnold
Anita Griffiths
John Leonida
Andrea Pezzini
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A panel of Red Ensign Group technical experts will discuss and explore some of the impending and upcoming legislation, and the potential impact on yachting. This session will focus on core topics such as Ballast Water Management, Air Pollution, the Polar Code, E Certification and E Record Books.

Samantha Clarke
Andy Hinshaw
Julian Smith
Carlo Vinelli
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Following on from the opening Keynote session, having presented the facts surrounding new-buyer and new-charterer potential, two leading marketing gurus will explore how we can reach out and connect with the next and new generation of owners.

Kiran Haslam
Farouk Nefzi
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A panel of brokerage experts will debate the market’s opportunity to improve and optimise the sale-and-purchase process and the overall gateway to yacht ownership, to build not only smarter customer engagement but also confidence with potential clients and their advisors in understanding how to buy superyachts. With so many brokers and so few clients annually, is it time to rethink the model?

Paolo Casani
Roberto Giorgi
Peter McCarthy
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16:00-16:30

Break

Coffee and Networking

The Forum & Ruby Lounge

Coffee and Networking

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16:30-18:00

Environment

Changing Perception - The WaterRevolution

The Forum

An expert panel of industry leaders and members of sustainability and ocean-focused groups will take to the main stage for a constructive conversation around environmental issues, energy efficiency, sustainability and responsibility, with a mission to inspire the audience to think differently about products, lifestyle and cruising grounds, and change the market’s and the customer’s perception of our industry. There are a lot of ocean initiatives that create peaks and troughs of buzz and PR; however, one joined-up industry with a clearly defined sustainability mission speaks volumes.

Philippe Briand
Henk de Vries
Vienna Eleuteri
Richard Orme
Martin H. Redmayne
Robert van Tol
Richard Vevers
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18:00-19:30

Social

Welcome Drinks Reception – hosted with Superyacht UK

The Forum Lounge

Join us for a classically British G&T as we celebrate the first day of the 23rd edition of The Superyacht Forum. Wine served in partnership with Organic Winery Rodica.

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Tuesday

09:00-10:30

Break

Registration and Networking

The Forum Lounge

Registration and Networking 

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10:30-11:45

Owner

Opening Keynote - The Owner Debate

The Forum

In an honest exchange, The Owner Debate will provide a unique opportunity for the industry to hear from an experienced owner who has plenty to say about the ways the industry serves the customer. Sharing personal stories, case studies and experiences during his ownership life, he will explore and explain what he thinks the future of ownership looks like.

Ian Malouf
Martin H. Redmayne
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11:45-12:15

Break

Coffee and Networking

The Forum & Ruby Lounge

Coffee and Networking 

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12:15-13:30

Business

Fires on Superyachts

The Shipyard

Fleet

Lessons Learned from the Cruise Industry

The Beach Club

Operations

Paint Debate

The Red Room

Design

Perfecting The Customer Journey

 

Innovation

Interacting with Superyacht Design & Hybrid Systems – Augmented Reality

The Engine Room

Marketing

Superyacht Life

The Bridge

As a visible topic in recent times, this session will bring together an expert panel to explore the impact of recent fires on the insurance landscape and, more importantly, to look at the root causes and take a forensic view of what lessons can be learnt, by sharing case studies and prevention models.

Dr James Kelman
Ray Luukas
Paul Miller
Nick Smith
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Specialist consultants and a leading designer who has spent several years involved in both superyacht and cruise-ship projects will explore the lessons we can learn from the cruise-ship industry, in terms of safety, engineering and design.

Terry Allen
Angela Composto
Dr Kieran Dodworth
Martin Francis
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Leading paint consultants and surveyors will hold a head-to-head discussion on what needs to change about the paint market and how this market needs to manage owner expectations and specifications in order to deliver The Perfect Customer Journey with paint. Topics to be explored include the paint systems themselves, the value of consultants and how to improve project management and paint contracts.

Roger Becker
Paul Bournas
Jon Kendall
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This session will study and explore how the first creation of a yacht actually is the first step and the blue print for the perfect customer journey. The session will include real-life examples on how creative designers approach this perfect customer journey particular for new age clients, where the excitement and inspiration will become the most addictive part of the ownership process that leads to future projects and new ideas.

Marnix J. Hoekstra & Bart M. Bouwhuis
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Delegates can play an interactive role with this session by exploring new technology and system integration through the world of augmented reality. Learning about hybrid technology via augmented reality will ensure delegates are not bombarded with data and slides, but actually experience the intelligent configuration and layout scenarios of next-generation propulsion systems.

Øyvind Arntzen
Stefan Mueller
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Having recognised that our order book and sales activity revolves around a few hundred existing and new owners, this session will explore how the industry can work together more effectively to target and engage potential customers so they better understand our value proposition and appreciate the superyacht life. This will be preceded by a case-study presentation from an experienced captain who has delivered to a variety of interesting owners The Perfect Customer Journey in order to set the scene for what the superyacht life represents.

Dominique Afacan
Michael Breman
Mark De Jong
Sean Meagher
Farouk Nefzi
Carlos Vidueira
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13:30-15:00

Break

Lunch

The Auditorium Lounge

Lunch and Networking 

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15:00-16:30

Business

Ownership & Tax Structures

The Beach Club

Fleet

The Refit Forum

The Owners Suite

Technology

Next Gen Technology External Influencers

The Bridge

Operations

The Yacht Codes (Including Lightship and Stability)

The Red Room

Innovation

Builders, Brokers & New Build Projects

The Shipyard

Innovation

Comfort Zones - Challenging the Norm

The Engine Room

Is a harmonised or transparent taxation treaty ever feasible for the world of superyacht ownership? A panel of tax experts and advisors will explore the current landscape of tax structures and ownership models, and brainstorm what the optimal structure would look like to ensure transparency, stability and security are part of the experience of future owners.

Nic Arnold
Anthony Galea
Alison Vassallo
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With an ever increasing fleet of superyachts and the potential demand for upgrades and major refits, this session will explore how the market needs to focus on managing and organising the capacity and capability of the market in order to match demand. New build yards, refit yards, project managers, captains and surveyors will discuss the current attitude towards refit and how we can improve and professionalise the landscape, through more organised planning and preparation.

Alberto Amico
Tanguy Ducros
Aykut Ozgulsun
Pier Posthuma de Boer
Ico Vergouwe
Carlos Vidueira
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A series of technology case studies from outside yachting will be presented in order to explore how we can integrate new thinking and smart ideas to improve and future-proof the customer journey.

Jochum De Boer
Casper Kleiman
Amna Mulabegovich
Matthias Oostrik
Eric Simon Thomas
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With the arrival of the new Yacht Code under the Red Ensign Group, there are still various questions from the industry regarding application and interpretation. This interactive workshop is designed to allow delegates to ask their questions and share their comments on how the Code is applied going forward, with some very specific discussions on lightship and stability information.

Samantha Clarke
Adam Jackson
Peter Southgate
Carlo Vinelli
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This session will explore how the market needs to focus on building a sustainable network of expert project managers and brokers with the necessary skills to manage new-build projects. It has often been said that some shipyards are frustrated by the lack of knowledge or understanding of what is required to manage a new-build project.

Terry Allen
Barin Cardenas
Fabio Ermetto
Peter McCarthy
Derek Munro
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This entertaining and interactive session is designed to challenge the market to think differently about how it applies conventional processes to key equipment, without re-thinking the concept. We want the market to stop saying, “We’ve always done it this way”. By using HVAC and other comfort- and guest-focused systems as case studies, we can ask the market to think about space conjuration, energy consumption, power requirements and overall guest comfort.

Lee Archer
Michael Blake
Engel de Boer
Ken Hickling
Ole Sivertsen
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16:30-17:00

Break

Coffee and Networking

The Forum & Ruby Lounge

Coffee and Networking

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17:00-18:30

Owner

Closing Argument - The Disruptor Debate

The Forum

Three very passionate owners will take to the main stage and share their disruptive views and perspectives of our industry. The session is designed to give the market and delegates a wakeup call regarding the future of the industry and how owners are investing in smart initiatives to increase the potential business and reinvent the models of ownership or charter.

Philippe Bacou
Ian Malouf
Martin H. Redmayne
Matty Zadnikar
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18:30-19:30

Break

Transfer to The Red Party with Red Ensign Group

The Forum Lounge, Entrance E

Transfer to The REG Party, in partnership with Red Ensign Group

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19:30-23:00

Social

The Red Party in Partnership with Red Ensign Group

5&33, Martelaarsgracht 5, 1012 TN

The Red Party, in Partnership with Red Ensign Group.

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Wednesday

09:30-10:30

Break

Registration and Networking

The Forum Lounge

Registration and Networking

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10:30-11:45

Owner

Opening Keynote - Owners Investing in the Industry

The Forum

Over the past couple of decades we have witnessed several yacht owners invest In new build facilities, refit companies, technology and interesting projects that have been driven by their personal passion and desire to do something different. A panel of owners and owners’ representatives who have enjoyed yachting to a level where they have now invested in the industry or in future thinking projects or programmes, will discuss their motivations and inspirations.

Slim Bouricha
Alexander Flemming
David Reams
Martin H. Redmayne
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11:45-12:15

Break

Coffee and Networking

The Forum & Ruby Lounge

Coffee and Networking 

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12:15-13:30

Business

Building a Blue Book

The Bridge

Fleet

Management for the Future

The Beach Club

Crew

Crew Welfare & Mental Health (The Role of the Flag State)

The Red Room

Owner

Designing the Customer Journey

The Engine Room

Innovation

Management of Change

The Shipyard

Discovery

Voyages of Discovery

The Owners Suite

Banks, brokers, surveyors and advisors will discuss the benefits of and opportunities to create a ‘Blue Book’ for superyachts, but is the value of a superyacht easy to identify and calculate? If we were able to create a model for transparent pricing, what would this do for the market? In our opinion, this would create more liquidity and confidence in the asset class and lead to a better marketplace.

Paolo Casani
Fabio Ermetto
Captain Ed Geary
Alain Mengus
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With more owners and potential owners relying on their family office and other advisors to manage and control their lifestyles and assets, is there potential for family offices to replace yacht managers or should they become joined up partners to ensure that the owner gets the best experience? Or maybe there is an alternative to explore for the future of management of the fleet.

Patrick Coote
Peter McCarthy
Captain Adrian McCourt
Andrea Pezzini
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The safe operation of a yacht is not just about the technology, engineering and construction integrity; it is also dependent on the right people, in the right state of mind, doing the right job. This session will explore the importance of crew welfare, safety and mental stability, and how this can affect insurance liability, operational safety and on-board incidents, by bringing together a panel of insurers, captains, flag states and management.

Samantha Clarke
James Hatcher
Franc Jansen
Captain Michael McLean
Phil Noad
Marc Williams
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This panel will be themed around how a new generation of owners are not looking for a boat but rather an experience, leading to a discussion on how to make this happen, centred around leadership. Much like Google and Netflix (and other unicorns in Silicon Valley), yachts should leverage a motivational leadership culture to enable great results, but a conversation around how The Perfect Customer Journey can only take place if the human element of making this journey happen is nurtured.

Ilaria Bernardi
Peter Economides
Peter Vogel
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In order to optimise, innovate, inspire and enjoy superyachts we must make sure that, as an industry, we implement the changes required to achieve this. It is easy to impose new (technical) requirements or procedures but there is more to be gained in the management of change, as it is often the implementation of change that we struggle with. Controlling the change to maximise the probability of success is essential in these highly dynamic times, to ensure the continued buy-in and performance of the people you work with.

Engel de Boer
Thomas Zeferer
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An expert panel will present and discuss a series of unique journeys they have taken or are taking with experienced and inspiring owners. These exclusive perspectives will explore the type of yacht, the planning and the experience or mission in order to help the industry present future projects to new owners and take them on unique voyages of discovery.

Craig Barnett
Kelvin Murray
David Reams
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13:30-15:00

Break

Lunch - hosted with Marine Tourism Summit in Hainan

The Auditorium Lounge

Lunch and Networking 

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15:00-16:30

Business

Closing Argument - The CEO Debate

The Forum

Two market-leading CEOs who are in charge of two major brand portfolios, and have only recently joined the industry, will entertain and engage on the good, the bad and the ugly of the yacht market. Both have worked in other major industries and have huge experience in running international businesses with very different management and operational structures. This closing session will inspire the industry to think differently about the future and how we need to focus on the customer and not the product.

Alberto Galassi
Antony Sheriff
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16:30-17:00

Business

The Chairman's Closing Address

The Forum

The Chairman will close The Superyacht Forum 2018, concluding the topics discussed throughout the three days. 

Martin H. Redmayne
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17:00-18:00

Social

Closing Drinks

The Ruby Lounge

Join us as we celebrate another successful year of The Superyacht Forum.

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