• Monday

  • Tuesday

  • Wednesday

The Superyacht Forum 2018 programme will be focused on the core theme:
The Future of Superyacht Ownership - The Perfect Customer Journey.

The three-day event will be part of a strategic plan, where the industry will explore, debate and develop “The Perfect Customer Journey”. Each day will be dedicated to a specific stage in the process of ownership and will highlight five daily themes in keynote, workshop and debate format. 

Day One:  Starting the Journey - Understanding Ownership
Featured Themes: Chartering | Buying | Law & Tax | Marketing | New Thinking. 

Day Two: Building & Rebuild the Fleet – Optimising Ownership
Featured Themes: New Building | Project Management | Innovations | Inspirations | Rebuilding.

Day Three: Operating & Managing – Enjoying Ownership
Featured Themes: Captains and Crew| Yacht Management | OPEX & Budgeting | Discovery| Next Generation.

Each phrase will be an essential part of the customer journey worth exploring at this year’s forum.  Ahead of the event we ask – “How can we make sure every owner is always enjoying the journey, and as a result, becoming our industry ambassadors to the wider UHNW community?"

Programme is subject to change. 

Have an idea for the 2018 programme? Email Tess Peters tess@thesuperyachtgroup.comTo view the programme from our 2017 event please click here.


Monday

09:00-11:00

Break

Registration and Networking

 

Registration, Networking Breakfast and Activity.

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11:00-11:30

Business

The Chairman's Welcome Address

The Forum

Martin H. Redmayne, Chairman of The Superyacht Group will set the scene for three days of dynamic discussions. In addition to a brief update on the state of the industry, he will explain how the forum will be following the theme - The Perfect Customer Journey.

Martin H. Redmayne
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11:30-13:00

Business

The Opening Keynote Debate - The State of the World's Wealth

The Forum

An expert panel on the world of wealth will discuss and debate the current growth, future psychologies and buying behaviour of the world’s UHNWIs. The panel will draw analogies from comparative luxury industries, trying to explore what will inspire the huge list of potential customers to explore the luxury yacht lifestyle. Essentially, we all know that there are thousands of potential buyers of superyachts, but we are still only scratching the surface in terms of market penetration, this opening keynote discussion is designed to set the scene for the future of what we need to do in order to capitalize on the potential – and deliver – The Perfect Customer Journey – the overarching theme for The Superyacht Forum.

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13:00-14:30

Break

Lunch

 

Lunch & Networking 

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14:30-16:00

Business

The Insurance Market

 

Owner

The Business of Ownership - Tax, Law and Finance

 

Design

The Impact of New Regulations

The Red Room

Marketing

Marketing to the Next Generation

 

Buying

The Future of Brokerage

 

Following a series of accident, incidents, groundings and fires, the London Insurance market has endured some interesting times and this session is designed to explore the impact on our owners from a premium perspective and to discuss what the future of the Insurance market looks like, mapping out the current climate and to share with the delegates, what they can expect going forwards.

Paul Miller
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A panel of experts will be talking about these core disciplines, will discuss the state of the world of ownership from a business perspective, to explore the pros and cons of ownership, in order to map out the ideal customer journey for future owners, and to ensure that they have a clear and transparent understanding of ownership and how to get the most out of the journey.

Nic Arnold
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A panel of Red Ensign Group technical experts will discuss and explore some of the impending and upcoming new legislation and discuss the potential impact on yachting, this session will focus on core topics such as Ballast Water Management, Air Pollution, the Polar Code, E Certification and E Record Books.

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Following on from the opening Keynote session, having presented the facts that there is so much potential for new  buyers and charterers of superyachts, two leading marketing gurus will explore how we can reach out and connect with the next or new generation of owners.

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A panel of brokerage experts will discuss and debate the market’s opportunity to improve and optimise the sale and purchase process and the overall gateway to yacht ownership, in order to build smarter customer engagement and improve the confidence with potential clients and their advisors understanding how to buy superyachts. With so many brokers and so few clients annually, is it time to rethink the model?

Roberto Giorgi
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16:00-16:30

Break

Coffee and Networking

 

Coffee and Networking

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16:30-18:00

Sustainability

Changing Perception - The WaterRevolution

The Forum

An expert panel of industry leaders, combined with experts from sustainability and ocean focused groups will take the main stage to have a constructive conversation around environmental issues, energy efficiency, sustainability and responsibility with the mission to make the audience think differently about the products, the lifestyle and the cruising grounds, all with the mission to change the market and the customer’s perception of our industry. There are lots of ocean initiatives that create some peaks and troughs of buzz and PR, however one joined up industry with a clearly defined sustainability mission, speaks volumes.

Henk de Vries
Martin H. Redmayne
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18:00-19:30

Break

Welcome Drinks Reception

 

Join us for a refreshing drink as we celebrate the first day of The 23rd edition of The Superyacht Forum. In partnership with Organic Winery Rodica.

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Tuesday

09:00-10:30

Break

Registration and Networking

 

Registration and Networking 

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10:30-11:45

Owner

Opening Keynote - The Owner Debate

The Forum

In a candid and honest exchange, the Owner debate will provide a unique opportunity for the industry to hear from an experienced owner who has plenty to say about the way in which the industry serves the customer. Sharing personal stories, case studies and experiences during his ownership life he will explore and explain what he thinks the future of ownership looks like.

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11:45-12:15

Break

Coffee and Networking

 

Coffee and Networking 

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12:15-13:30

Business

Fires on Superyachts

 

Fleet

The Superyacht Refit Forum

 

Owner

Designing the Perfect Customer Journey

 

Design

The Paint Debate

 

Design

Design Conundrum

 

Innovation

Interacting with Superyacht Design & Hybrid Systems – Augmented Reality

 

As one of those hot topics in recent times, this session will bring together an expert panel to explore the impact of recent fires on the insurance landscape, but more importantly look at the root causes and take a forensic view of what lessons can be learnt, by sharing some case studies and prevention models.

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With an ever increasing fleet of superyachts and the potential demand for upgrades and major refits, this session will explore how the market needs to focus on managing and organising the capacity and capability of the market in order to match demand. New build yards, refit yards, project managers, captains and surveyors will discuss the current attitude towards refit and how we can improve and professionalise the landscape, through more organised planning and preparation.

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This session will study and explore how the first creation of a yacht actually is the first step and the blue print for the perfect customer journey. The session will include real-life examples on how creative designers approach this perfect customer journey particular for new age clients, where the excitement and inspiration will become the most addictive part of the ownership process that leads to future projects and new ideas.

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Leading Paint Consultants and Surveyors will discuss in a head to head discussion on what needs to change about the Paint market and how the market needs to manage owner expectations and specifications in order to deliver the perfect customer journey with Paint. Topics to be explored include; the Paint Systems themselves, the Value of Consultants and how to improve Project Management & Paint Contracts.

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Delegates will be able to play an interactive role with this session, by exploring new technology and system integration through the world of augmented reality. Learning about hybrid technology and augmented reality will ensure the delegates are not just bombarded with data and slides, but actually experiencing the intelligent configuration and layout scenarios of next generation propulsion systems.

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13:30-15:00

Break

Lunch

 

Lunch and Networking 

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15:00-16:30

Business

Ownership Structures

 

Operations

Codes & Stability Updates

The Red Room

Innovation

Comfort Zones - Challenging the Norm

 

Marketing

Superyacht Life

 

New thinking

Superyacht Leadership

 

Is a harmonised or transparent taxation treaty ever feasible for the world of superyacht ownership ? A panel of tax experts and advisors will explore the current landscape of tax structures and ownership models and brainstorm what the optimal structure would look like, to ensure future  owners are treated to transparency, stability and security.

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With the arrival of the new Yacht Code under the Red Ensign Group there are still various questions from industry re. application and interpretation. This interactive workshop is designed to allow delegates to share their questions and comments on how the Code is applied going forward, with some very specific discussions on Light Ship and Stability information.

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This entertaining and interactive debate is designed to challenge the market to think differently about how they apply conventional processes to key equipment – without re-thinking the concept. Essentially, we want the market to stop saying – “We’ve always done it this way?” By using HVAC and other comfort and guest focused systems as case studies, we can ask the market to think about space configuration, energy consumption, power requirements and overall guest comfort.

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Having identified the number of potential owners in the world today and recognised that our order book and sales activity revolves around a few hundred existing and new owners, this session will explore in an open forum. Looking at how the industry can work together more effectively on targeting and engaging the potential customer so they better understand our value proposition and appreciate the SuperyachtLife.

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 This open forum discussion / Q&A is designed to gather as much feedback as we can on how we can improve and upgrade the market’s attitude to safety, professionalism and operational excellence. Owners deserve to have their assets operated and run by teams that are organised, motivated, well-trained and safe. However, as we are all aware, this is not always the case and more often than not, teams are disjointed, demonstrating short termism and not always focused on the customer experience. Is delivering excellence an overused term in the market – should we not just focus on building a market that is 100% professional? The question we have to ask ourselves, is how to achieve this mission and who can drive the process.

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16:30-17:00

Break

Coffee and Networking

 

Coffee and Networking

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17:00-18:30

Owner

Closing Argument - The Disruptor Debate

The Forum

Three very passionate owners will take the main stage and share their disruptive views and perspectives of our industry, the session is designed to give the market and the delegates a wakeup call re. the future of the industry and how owners are investing in smart initiatives to increase the potential business and reinvent the models of ownership or charter. Having three passionate and energetic owners talking about their experiences and their desires to shake up or change the way we do business, will make a very interesting session.

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18:30-19:30

Break

Transfer to The REG Party

 

Transfer to The REG Party

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19:30-23:00

Break

The REG Party

5&33, Martelaarsgracht 5, 1012 TN

The REG Party, in Partnership with Red Ensign Group.

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Wednesday

09:30-10:30

Break

Registration and Networking

 

Registration and Networking

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10:30-11:45

Owner

Owners Investing in the Industry

The Forum

Over the past couple of decades we have witnessed several yacht owners invest in new build facilities, refit companies, technology suppliers and other interesting projects that have been driven by their own passion and desire to do something different. A panel of owners who have recently enjoyed yachting to a level where they have now invested into the industry will discuss their motivations and inspirations.

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11:45-12:15

Break

Coffee and Networking

 

Coffee and Networking 

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12:15-13:30

Business

Building a Blue Book

 

Fleet

Family Offices v Fleet Managers

 

Crew

Flag States and Human Captial

The Red Room

Owner

Perfecting the Customer Journey

 

Innovation

Management of Change

 

Discovery

Voyage of Discovery

 

 Banks, brokers, surveyors and advisors will discuss the benefits and opportunities to create a “Blue Book” for Superyachts – is the value of a superyacht easy to identify and calculate? If we were able to create a model for transparent pricing, what would this do for the market? In our opinion this would create more liquidity and confidence in the asset class and lead to a better market place.

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With more owners and potential owners relying on their family office to manage and control their lifestyles and assets, is there potential for family offices to replace yacht managers or should they become joined up partners to ensure that the owner gets the best experience.

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The safe operation of a yacht is not just about the technology, the engineering and construction integrity, it is also dependent on the right people, in the right state of mind doing the right job. This session will explore the importance of crew welfare, safety and mental stability and how this can affect the insurance liability, operational safety and on board incidents, by bringing together a panel of insurers, captains, flag state and management.

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The panel will be themed around how a new generation of owners are not looking for a boat but rather an experience, leading to a discussion between the panelist on how to make this happen, centered around leadership. Much like Google and Netflix (and other unicorns in Silicon Valley), yachts should leverage a motivational leadership culture to enable great results. Essentially a conversation around how the perfect customer journey can only happen if the human element to making this journey happen is nurtured. 

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 In order to optimise, innovate, inspire and enjoy superyachts we must make sure that as an industry, at all levels, we implement the changes required to achieve this. It is easy just to impose new (technical) requirements or procedures but there is more to be gained in the management of change.  We are always talking about where we are today, were we are heading and how we can get there. It is often the implementation of changes that we struggle with both in terms of technology as well as processes and procedures. Controlling the change to maximize the probability of success is essential in these highly dynamic times, to ensure the continued buy-in and performance of the people that you work with.

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An expert panel will present and discuss a series of unique journey’s they have taken or are taking with experienced and inspiring owners. These exclusive perspectives will explore the type of yacht, the planning and the experience or mission, in order to help the industry present future projects to new owners and take them on unique voyages of discovery.

David Reams
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13:30-15:00

Break

Lunch

 

Lunch and Networking 

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15:00-16:30

Business

Closing Argument - The CEO Debate

The Forum

Two market leading CEO’s who are in charge of two major brand portfolios, but have only recently joined the industry will entertain and engage on the good, the bad and the ugly of the yacht market. Both have worked in other major industries and have huge experience in running international businesses with very different management and operational structures. This closing session is likely to inspire the industry to think differently about the future and how we need to focus on the customer and not the product.

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16:30-17:00

Business

The Chairman's Closing Address

The Forum

The Chairman will close The Superyacht Forum 2018, concluding the topics discussed throughout the three days. 

Martin H. Redmayne
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17:00-18:00

Break

Closing Drinks

 

Join us as we celebrate another year of The Superyacht Forum and a successful event

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