Jean Boulle Luxury, a subsidiary of the Jean Boulle Group, is, in partnership with Akzonobel, Oceanco and Keizer Yachts, for the first time presenting to the superyacht market its Sun King Diamond Coating. The coating, which has previously been used within the automotive and aviation spheres, combines Akzonobels tried and tested superyacht finish with high-quality, ethically sourced diamonds.
“AkzoNobel sets the standards for coatings in the yachting industry making them the perfect partner for Jean Boulle Luxury’s high-quality diamond coatings,” starts Bertrand Boulle, CEO of JBL. “Sun King Diamond Coating has a number of potential superyacht applications and its qualities are unmatched by any other product on the market.”
The marketing and distribution agreement that previously existed between JBL and Akzonobel in the aviation market has evolved naturally to encompass the realm of superyachting based on proven synergies between the two luxury markets.
Unlike metallic coatings, which beyond a few metres lose their radiance, the diamond infused finish shows no such signs of dulling. The proprietary process for the creation and application of this process is patent pending with JBL.
“This is not a bling product,” continues Boulle. “The misconception is that it may be viewed as being in your face, but, in reality, the finish is subtle and subtlety is an increasingly important facet of luxury. The product is also highly bespoke, there is no set price because the customer is able to cater the product in accordance with the desired effect they wish to perceive.”
Depending on the base colour of the paint used on the project, a higher or lower number of diamond crystals will be required to provide the desired effect. A dark background, black for instance, will have greater contrast with the diamond and, therefore, require less to create the desired radiance. White, by comparison, requires a greater number of diamond crystals to create the same result.
At the Monaco Yacht Show 2017, JBL are showcasing the first maritime iteration of the Sun King Diamond Coating on board a Keizer Yachts, as well as Oceanco, the renowned Dutch superyacht builder, showcasing the product on a scale model of its 90m Lumen motoryacht project.
The hope is that once the project is proven on an ocean fairing vessel, a forward-thinking superyacht owner might wish to have their own superyacht finished in Sun King Diamond Coating. As such, Keizer Yachts are showcasing the first vessel of its kind at MYS 2017, with Bonsink having provided the application for the coating.
“All of our competitors and colleagues are unique, however, at Oceanco we are young in spirit and eager to collaborate with designers, owners, owner’s representatives and build partners on challenging projects,” explains Paris Baloumis, group marketing manager at Oceanco. “We are true customer builders and we never say never or that something cannot be done. We are looking for solutions and the development of initiative approaches to unconventional requests. Diamond coating is one such forward thinking proposition.”
The superyacht market has, at times, been marred by the accusation of being conservative and, on occasion, such accusations have been accurate. However, it is refreshing to see external interest (JBL) and those companies that are engrained in superyachting (Oceanco, Aknzonobel and Keizer Yachts) willing to push the boundaries of what is possible.