Since 1995 Pruva Yachts has built 21 yachts ranging from 20m to 56m, and currently has six of them in their charter fleet. “We are a boutique yard, not working like the other big shipyards because we build the boats purely for our charter division, Pruva Yachting,” Boyaci says. “Our mission is always first to charter our boats, and then maybe to sell later.”
Boyaci adds that the GFC has also seen a shift in the company’s clientele. “Two years ago, 70 per cent of our charter clients were American and 30 per cent were European,” he says. “But last year we started seeing more clients from Colombia, Venezuela, Japan, Russia and Turkey. Our world is changing, money is moving and Europe is not doing so well in the economic sphere, making room for other emerging markets."
Regarding the new-build division of the company, Boyaci is positive that perceptions surrounding the quality of Turkish boat building are improving. “Because work in Turkey is cheaper than Europe and the United States, and now there are some really good shipyards emerging and they are building bigger and bigger boats, perceptions have changed,” says Boyaci. “I think it started with the Maltese Falcon, which was built in Turkey, and since then yards like Turquoise Yachts have led the way in building better quality boats than some European shipyards.”
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