Located on the Gulf of Bothnia in northern Finland, just 300km away from the North Circle, the Nautor’s Swan shipyard in Jakobstad is a far cry from the bright lights of Monaco or Porto Cervo, where many of the Swan clan normally reside. But this is perhaps why the company so frequently refers to their Finnish facilities as their ‘best kept secret’: it is hard to imagine that the stylish and elegant sailing yachts Swan is known for have such raw and humble origins.
Upholding that its biggest asset is the workforce itself, Nautor’s Swan’s real point of difference is that it builds the majority of the yacht’s core platform within the yard’s own facilities. With the infrastructure and expertise to produce their own moulds, laminate their own hulls and construct their own interiors, Swan produces yachts that it can truly say are built in Finland. “This is not just an assembly hall like a lot of the yards are today due to the process of outsourcing becoming more efficient,” explains Chieffi. “We stay faithful to the original way of boat building where we build most of the components ourselves.”
Being able to sell all four Swan 115s based on just plans is a feat that the company are very proud of and Marcus Jungell, sales director, believes that they are learning a lot with the new projects. “The bigger we go, the more flexibility we have to build on a platform,” he explains. “With the larger yachts are receiving requests for a greater focus on performance.”
With semi-custom 60 to 115ft yachts as their current core business, the last few years have seen Swan significantly developing its superyacht sector. But the brand‘s latest announcement revealed the decision to go back to smaller boats, with the release of a Swan 54. Chieffi, however, assures that this does not mean the end of their superyacht sector’s development. In addition to murmurings last year of a potential Swan 130 in the line up, Chieffi adds that they will have some very important news to announce in September. “We are still thinking about bigger yachts than the 115,” he explains. “Our plan is to unveil a new project at the upcoming 2015 Monaco Yacht Show.”