Asia rising
The Superyacht Owner was on the ground at the fourth annual Singapore Yacht Show for what was a very candid snapshot of the growing South East Asian market.…
Credit: Singapore Yacht Show
What is quickly becoming regarded as the premiere yacht show in Asia, the Singapore Yacht Show did not disappoint this year. Now in its fourth year, The Superyacht Owner hit the ground running to see how the superyacht industry is growing on this side of the world and what clients are really looking for when they come to Asia.
With four days in the capital of South East Asian cruising, and doors only open from 2-8pm, the show allows for a much more relaxed pace, offering plenty of time for meeting with clients, new and old. A number of potential owners took to the docks and stands to learn a bit more about the growing superyacht industry in the area and hopefully find their next home away from home. The smaller end yachts have gained significant popularity in the past few years, with many clients on site looking to upgrade from their 25-30m yacht to something with a bit more space to spend more time on board. However, yachting on this side of the world is a completely different beast than that of the traditional Med lifestyle and clients. Simon Turner of Camper & Nicholsons International shared, "you just need to focus your time and energy with new clients and understand that it's still in its infancy and the concept of yachting is different in this part of the world."
More superyachts find their way to the show every year, and exhibitors are growing due to the still relatively untapped market. Whilst not only bringing together some of the largest European shipyards, brokers and companies, but a number of Singaporean and local Asian companies are seeing the value in attending. The 51m Indonesian built Dunia Baru was on site and greeted with fantastic feedback, showcasing what local builders and crew can offer to an already saturated market. Charlie Birkett, Co-Founder and CEO at Y.CO shared "once the people that are living in the region understand what they can do with a yacht, then we'll know what we can do to help them".
As Europe and North America are quite established in the yachting industry, it's an interesting position to be in to witness a new region just breaking through and starting from the ground up. We've seen other Asian shows come and go, some with success and others not quite ready for the superyacht world. Where does the Singapore Yacht Show rank? I think it is certainly one to reserve in your diary and see the rate of growth at the 2015 edition. Jonathan Beckett, CEO of Burgess agrees, "I think we're like a lot of the big yachting companies, where we're feeling our way into Asia, and I think it's coming and will come online in a big way, but it will take time ... we're actually thinking of opening a local office here and will probably do so in the next six months. I think Singapore will become emerge as the epicentre of yachting for this part of the world and we're excited to be a part of it".
A full review of the Singapore Yacht Show will be featured in issue 13 of The Superyacht Owner.
With four days in the capital of South East Asian cruising, and doors only open from 2-8pm, the show allows for a much more relaxed pace, offering plenty of time for meeting with clients, new and old. A number of potential owners took to the docks and stands to learn a bit more about the growing superyacht industry in the area and hopefully find their next home away from home. The smaller end yachts have gained significant popularity in the past few years, with many clients on site looking to upgrade from their 25-30m yacht to something with a bit more space to spend more time on board. However, yachting on this side of the world is a completely different beast than that of the traditional Med lifestyle and clients. Simon Turner of Camper & Nicholsons International shared, "you just need to focus your time and energy with new clients and understand that it's still in its infancy and the concept of yachting is different in this part of the world."
More superyachts find their way to the show every year, and exhibitors are growing due to the still relatively untapped market. Whilst not only bringing together some of the largest European shipyards, brokers and companies, but a number of Singaporean and local Asian companies are seeing the value in attending. The 51m Indonesian built Dunia Baru was on site and greeted with fantastic feedback, showcasing what local builders and crew can offer to an already saturated market. Charlie Birkett, Co-Founder and CEO at Y.CO shared "once the people that are living in the region understand what they can do with a yacht, then we'll know what we can do to help them".
As Europe and North America are quite established in the yachting industry, it's an interesting position to be in to witness a new region just breaking through and starting from the ground up. We've seen other Asian shows come and go, some with success and others not quite ready for the superyacht world. Where does the Singapore Yacht Show rank? I think it is certainly one to reserve in your diary and see the rate of growth at the 2015 edition. Jonathan Beckett, CEO of Burgess agrees, "I think we're like a lot of the big yachting companies, where we're feeling our way into Asia, and I think it's coming and will come online in a big way, but it will take time ... we're actually thinking of opening a local office here and will probably do so in the next six months. I think Singapore will become emerge as the epicentre of yachting for this part of the world and we're excited to be a part of it".
A full review of the Singapore Yacht Show will be featured in issue 13 of The Superyacht Owner.
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