A one-stop shop
Widely accepted as the shop window for yachts new to the sales market, MYS can also be an integral part of the marketing strategy when selling your yacht. Top brokers report on MYS 2013 and whether they would still encourage owners to attend.…
“I encourage selling owners to 100 per cent attend as there is no better location to showcase the yacht,” says Tim Langmead, a sales broker at Campers & Nicholsons. Sellers this year would have been pleased by the quality of buying traffic. Many brokers are reporting a superior calibre of client this year than perhaps in previous years, where footfall was maybe higher but the number of serious enquiries as a result was lower. “We have attended every show since its inception and this year’s show was lighter on foot traffic than recent years,” Jonathan Beckett, CEO of Burgess tells us. “But crucially the footfall was the good quality footfall of well qualified owners and clients.”
On the other side, for those in the market to buy, MYS is a one-stop shop for the newest superyachts to hit the market; an excellent opportunity to avoid having to fly from place to place to see one yacht at a time. “For owners considering upgrade or new build it is a very efficient way to see variety of yachts for sale and built by different shipyards,” says Jukka Kaukonen, managing partner at KK Superyachts. “It is especially useful when one is considering options for new build yard.”
Jukka Kaukonen, KK Superyachts
Simon Turner of Northrop & Johnson says that for those looking at the resale market, MYS is a great chance to see a wide selection of what is available in a condensed period of time. “If clients are interested in big yachts, particularly over 45m, then there is no better opportunity in the world,” he says. “I had a group of clients in for a full day and they saw 14 yachts that were all of interest to them. By the end we were focused on just two. It proved incredibly useful to spend time with them in this way.”
As predominantly a sales platform, MYS is not particularly aimed at charter clients, but Turner tells us that this year there seemed to be more charter clients wandering the docks than in previous years. Trahir says that Edmiston encourages some of its charter clients to attend. “Many of our charter clients are actively looking to purchase and many clients who are looking to purchase will charter in the interim,” he says.
The consensus this year from most brokers is that MYS was extremely positive and though the proof will be in the pudding over the next few months as to how many sales are made off the back of the show, the positivity in itself bodes well. Positivity breeds optimism and makes for a welcoming industry to become a part of. For Beckett and Trahir, the positivity partly springs from both buyers and sellers understanding the market better now and having more realistic expectations. “I am optimistic that there is now a much clearer understanding of where the market really is, both from a buyer’s perspective and also from a seller’s perspective,” says Beckett. “Finally buyers and seller are playing on the same playing field!”
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