James Shepherd from the Agency said, “IYC is establishing a forward-thinking approach to marketing its client’s yachts, and we were delighted to work with them to tell a story about the opportunity Martha Ann represents for her new owner. We feel this is reflective of a wider recognition by progressive brokers and shipyards that a more targeted and emotive approach is required for yacht marketing.”
The Superyacht Agency is working with brokers around the world to establish a new narrative for yacht sales, creating compelling and relevant content that properly promotes a vessel and informs the buyer.
As part of this important cultural shift, The Superyacht Owner will now include a new section, The Superyacht Buyer, detailing the new and used yacht sales markets and giving the incredible yachts available today the platform they deserve.
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