Mirroring The Superyacht Group’s quest to make the world of yacht sales more engaging and informative, The Superyacht Agency has been working with international brokerage and charter specialists IYC on a range of exciting projects, including the production of the Martha Ann film.

James Shepherd from the Agency said, “IYC is establishing a forward-thinking approach to marketing its client’s yachts, and we were delighted to work with them to tell a story about the opportunity Martha Ann represents for her new owner. We feel this is reflective of a wider recognition by progressive brokers and shipyards that a more targeted and emotive approach is required for yacht marketing.”
 
The Superyacht Agency is working with brokers around the world to establish a new narrative for yacht sales, creating compelling and relevant content that properly promotes a vessel and informs the buyer.

As part of this important cultural shift, The Superyacht Owner will now include a new section, The Superyacht Buyer, detailing the new and used yacht sales markets and giving the incredible yachts available today the platform they deserve.

Martha Ann: how memories are made from The Superyacht Agency on Vimeo.


Profile links

IYC


If you like reading our Editors' premium quality journalism on SuperyachtNews.com, you'll love their amazing and insightful opinions and comments in The Superyacht Report. If you’ve never read it, click here to request a sample copy - it's 'A Report Worth Reading'. If you know how good it is, click here to subscribe - it's 'A Report Worth Paying For'.