James Henderson, head of Ferretti Group Americas, began by explaining that the group's new direction for the Americas was to focus on the product and product development; something Henderson felt achievable in the context of this year being the fifth year of growth in the USA, along with 2014 holding the record for the Group's growth in brokerage and sales. "A lot of investment in infrastructure has been made over the last 18 months," said Henderson. "It puts us in a really good position to move forward."
New Ferretti Group chief executive officer (as of May 2014), Alberto Galassi, elaborated on the group's strategy for the future: "We need to make it simpler and focus on the basics." This focus has come about as a result of an 80 million euro investment, including more than 50 million euros having been invested in new products over the next three years and, according to Galassi, bigger products. "We are entering a new area of big boats and you will be seeing it very soon," he added.
Chief commercial officer of Ferretti Group, Stefano de Vivo, went over the group's latest and upcoming models, announcing, "We're the only ones who can really cater to every taste in this market."
De Vivo finished by making it clear that with the new personnel changes, the group is back in the game. "Ferretti Group is a tiger," he said. "We have been sleeping, but we're waking up."
If you like reading our Editors' premium quality journalism on SuperyachtNews.com, you'll love their amazing and insightful opinions and comments in The Superyacht Report. If you’ve never read it, click here to request a sample copy - it's 'A Report Worth Reading'. If you know how good it is, click here to subscribe - it's 'A Report Worth Paying For'.