“We wanted to do something different but stay faithful to the Rubelli brand,” Nicolò Favaretto Rubelli, CEO of Rubelli explains. The new 10-piece collection translates several of Rubelli’s iconic fabric designs into wall coverings. Unlike most wall coverings, Rubelli’s collection, The Walls of Venice, really capture the look and feel of its textiles the intricacy, the sheen, the softness. However unlike actual walls just covered in fabric, each covering is especially designed to be resistant, washable and easy to care for. Rubelli explains that the company continually challenges Italian printers to find new technical processes to achieve the desired looks and feels of the prints. “A lot of technical research has gone into them,” says Rubelli. “For example, for the Lacca Wall design we have achieved the look of a hand lacquered surface. It was very difficult to pull off but we like a challenge.” This particular wall covering is printed on a metallic base but most of the others are on a vinyl base.
Other designs include San Marco Wall, a reproduction of the pure silk damask that has been a part of the Rubelli collection for many decades, and Superwong, a flock print that uses a printing process to bond a soft pile to the surface to give it the same look as the original flocked satin textile.